Suzuki created the Forenza sedan, a model that combines European styling, impressive standard features and passenger space with the functional advantages of a wagon. This model is perfect for the ones that want five-door functionality, cargo capacity and affordability. The model will go on sale in the US in late 2004 as a 2005 model and its price will be somewhere between $ 13.000 and $ 16.000. With this price and its look, the model will be a serious competitor for model like the Ford Focus Wagon, Subaru Impreza Wagon, VW Jetta Wagon and Mitsubishi Lancer Sportback. Selling vehicles that protect passengers is a high priority for American Suzuki and this is why it offers a lot of safety features. The Forenza Wagon secures all passengers with height-adjustable, three-point seatbelts standard passenger-side advanced weight-sensing front airbags, side airbags for driver and front passenger and many others.
An extension of the Forenza sedan, the all-new premium compact Forenza Wagon combines European styling, impressive standard features and class-leading passenger space with the functional advantages of a wagon - all at a price less than the competition. The fourth of nine new models added to the Suzuki lineup as part of the automaker's plan to triple its U.S. sales to 200,000 vehicles by 2007, the Forenza Wagon targets active buyers who want it all - and more - out of their vehicle and their lives.
"The Forenza Wagon is an important new vehicle for American Suzuki," explained Koichi Suzuki, president of ASMC Automotive Operations. "Not only does it enable Suzuki to compete in the growing premium compact wagon segment, but it allows us to directly leverage the popularity of the fast-selling Forenza sedan, which played a key role in Suzuki's 22 percent sales increase for the first quarter of 2004."
Suzuki's foray into the wagon category targets a new breed of wagon lovers - specifically, those buyers wanting to combine the drivability and enviable features of the world's best-selling sedans with five-door functionality, cargo capacity and affordability. The Forenza Wagon, designed by the Italian design firm Pininfarina, will go on sale in the U.S. in late 2004 as a 2005 model with an MSRP ranging between $13,000 to $16,000 - making it the premium compact wagon value leader.
Thanks to its unique attribute blend and MSRP, the Forenza Wagon will offer a distinct value advantage over competitors like the Ford Focus Wagon, Subaru Impreza Wagon, Mitsubishi Lancer Sportback and VW Jetta Wagon.
A comparison with the competition reveals the 2005 Forenza Wagon is longer and wider than the 2004 Focus Wagon. It is one of the few models among its 2004 competitors to offer an eight-speaker audio system with steering wheel-mounted stereo controls, four-wheel disc brakes, passenger-side weight-sensing advanced airbags, side airbags for both driver and passenger-side, speed-sensitive power steering and heated power mirrors as standard features, and a sunroof (up-level models only). It also offers the best cargo capacity (with rear seats folded down), rear legroom and front and rear shoulder room in the premium compact wagon category.
"We've set aggressive long-range sales goals for American Suzuki - and we expect the Forenza Wagon will follow in the footsteps of its hot-selling premium compact sedan counterpart to help us meet those expectations," added Suzuki. "In addition to offering premium amenities at an exceptional MSRP, the Forenza Wagon expands Suzuki's product line - enabling us to meet the demands of value-seeking buyers wanting affordable luxury and wagon versatility."
Selling vehicles that protect passengers is a high priority for American Suzuki - as evidenced by numerous safety features and a growing list of industry accolades.
Paramount among the Forenza Wagon's standard safety amenities is four-wheel disc brakes - a feature typically found only on more expensive models or as costly options. Enhancing safety is the optional anti-lock braking system (ABS) featuring a Bosch four-sensor, four-channel system with Electronic Brake-Force Distribution (EBD) that offers increased control by automatically distributing braking force according to the braking load on each of the four wheels. The ABS system is further enhanced by the Forenza Wagon's traction control system (TCS) that senses wheel slippage and provides better acceleration on slippery surfaces.
The Forenza Wagon secures all passengers with height-adjustable, three-point seatbelts. The passengers are further protected by standard passenger-side advanced weight-sensing front airbags, and side airbags for driver and front passenger. Keeping the family in mind, the Forenza Wagon utilizes the LATCH child seat system and an illuminated trunk emergency release lever.
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