The big bang of dynamism
* Spectacular exhibit within the framework of an exclusive event
* Audi as part of the progressive design scene
Audi is presenting the brand new R8 at a unique international design scene venue with a spectacular exhibit. The Ignition R8 installation, based on the mid-engine sports car, is one of the highlights of Design Miami/2006, which will take place in Miami, Florida from 7 to 10 December.
Our new sports car will become part of the design and art scene by way of an object that expresses the ultimate sportiness of the R8 in a sophisticated, artistic way, says Walter de'Silva, Head of Design for the Audi brand group.
The ignition, the big bang of dynamism, the moment when power is created and transformed into motion this is the theme of the approximately ten-metre-high sculpture. Teardrop-shaped arrows aimed at the silver sports car shoot across the room, expressing the impulsiveness and speed and conveying some of the potency of the R8.
Audi will be the first automotive manufacturer to be an exhibitor in Miami. Unlike most companies that function solely as financial partners at events of this kind, the brand with the four rings is itself providing creative input.
We are appearing at Design Miami/2006 with an extraordinary exhibit within a vast installation, not only as a sponsor but also as an element of the international design scene, says Bernhard Neumann, Head of International Exhibitions at AUDI AG, emphasising the significance of this event.
|Latest||Cars & News|
|2018 Buick Enclave review|
|2017 Ford F-250 XLT Super Duty review|
|2015 Audi A8 L Chauffeur review|
|2015 McLaren P1 by MSO review|
|2015 Mercedes-Benz S63 AMG Coupe review|
|2020 Porsche Macan GTS comes to fill Macan S and Macan Turbo range|
|Suzuki Jimny is set to get competition from Jeep|
|Toyota Highlander will be available in petrol only or hybrid powertrain|
|Skoda Rapid facelift was unveiled in Russia|
|McLaren 620R is the limited edition street version of the 570S GT4|