Cadillac reinforced its commitment to grow its brand in Europe by announcing it will add the BLS Wagon to its portfolio later this year.
"The Cadillac BLS Wagon is an appealing addition to the Cadillac portfolio for customers preferring dramatically designed luxury vehicles that offer versatility and performance along with outstanding ride and handling characteristics," said Cadillac General Manager Jim Taylor. "This is the first Cadillac wagon in our 104-year history, and we think it will do well in many European markets where consumers desire a high degree of versatility and functionality in their performance luxury vehicles."
Cadillac signature style
Clear, clean, crisp and sharply defined contours are Cadillac design signatures. An international team of designers, under the leadership of Ed Welburn, GM vice president of Global Design, created a BLS Wagon with a striking wedge shape that is emphasized by the tapered lines of the side windows.
"The whole team was very excited to apply Cadillac's design language to a wagon for the first time," said Welburn. "The V-shaped chrome-plated grille, a Cadillac hallmark, is picked up
again by the shape of the rear window, and the body side character lines make it unmistakably a Cadillac."
The BLS Wagon also features jewel-like headlamps, fog lamps integrated into the body-colored bumper and a wide air intake below the grille. A narrow chrome strip runs along the side windows and the latest LED technology is used in the center high-mounted stop lamp, which is prominently positioned in the rear spoiler. Vertical taillamps, another Cadillac hallmark, play a prominent role in defining the elegant rear proportions of the BLS Wagon.
Luxurious, flexible interior and state-of-the-art infotainment systems
The BLS Wagon interior is highlighted by a three-spoke leather steering wheel and an analog clock in the center stack. The circular instruments have white numerals and red needles on a black background.
Flexibility and versatility define the rear seats and cargo area, which are designed to support a wide variety of luxury and leisure interests.
State-of-the-art infotainment systems include high-quality audio units from American sound specialist Bose, among others; a DVD navigation system with touch-screen operation; a Bluetooth-enabled cell phone system with a hands-free kit; and remote controls on the steering wheel.
Available in Europe in the fourth quarter of 2007
The Cadillac BLS Wagon will be in European Cadillac showrooms in the fourth quarter of 2007.
"The BLS sedan created a significant amount of showroom traffic at Cadillac dealerships across Europe," said Taylor. "With the new BLS Wagon, we intend to build on this interest and appeal to customers who are looking for more flexibility to meet their individual lifestyles.
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