The 2007 Cadillac DTS Platinum boasts a well-known tradition of luxury. The limited-edition collection of vehicles includes the Platinum Series for the XLR roadster and STS and DTS sedans, which continue Cadillac's reinvention of its interior appointments and styling. The popular Escalade ESV Platinum inspired these vehicles, thus introducing a large number of new luxury features to the SUV marketplace. Cadillac General Manager Jim Taylor, stated the Platinum Series represented a natural addition to the Cadillac brand, managing to extend the luxury appeal of their products. The 18-inch wheels provide dramatic new lengths to the Cadillac DTS Platinum, together with chrome inserts and chrome grille on the exterior door handles. The stylish interior is emphasized by the unique olive ash burl wood with decorative inlay, while the driver gets driving pleasure due to the handcrafted, leather-wrapped heated steering wheel. The eye-catching car model will be available beginning with August 2007. Cadillac represents a subdivision of General Motors which sold 9.17 million cars and trucks globally in 2005.
An elegant tradition of hand-crafted luxury is being redefined for a new generation, as Cadillac today introduces the Platinum Series for the XLR roadster and STS and DTS sedans. The Platinum Series is a limited-edition collection of vehicles including additional elegant design touches, and continues Cadillac's reinvention of its interior styling and appointments.
Cadillac's landmark V-series extended the brand's credentials into the elite-level performance arena. Now the Platinum Series aims to do the same in the luxury direction. The vehicles were inspired by the very popular Escalade ESV Platinum that was offered between the 2004 and 2006 model years and introduced many new luxury features to the luxury SUV marketplace.
"The Platinum Series is a natural addition to the Cadillac brand, extending the luxury appeal of our products," said Cadillac General Manager Jim Taylor. "Platinum also joins the new 2007 SRX and our V-Series cars as examples of Cadillac's return to hand-crafted interiors, an important addition to the ongoing renaissance of the brand."
Cadillac's limited-edition Platinum models feature ultra-premium details such as a generous use of chrome, authentic wood and luxurious upholstery, as well as Cadillac's precision hand-crafted interiors, executed by craftsmen who cut, wrap and sew cabin components individually.
The Cadillac DTS Platinum goes to dramatic new lengths with 18-inch wheels, bright chrome grille and chrome inserts on the exterior door handles, as well as a Platinum badge, all of which highlight the Ebony exterior finish.
A unique Light Linen over Cocoa interior is distinguished by olive ash burl wood with decorative inlay; semi-aniline-dyed Tuscany leather upholstery and hand-cut-and-sewn leather on the instrument panel, console and door trim.
A handcrafted, leather-wrapped heated steering wheel with authentic olive ash burl wood and chrome appointments; suede headliner and visors; and an illuminated Platinum badge on the door sill plate complete the package.
The Cadillac DTS Platinum will be available in August of 2007.
Cadillac (www.cadillac.com) is a division of General Motors (NYSE: GM). GM, the world's largest automaker, has been the global industry sales leader since 1931. Founded in 1908, GM has manufacturing operations in 33 countries . In 2005, GM sold 9.17 million cars and trucks globally, under the following brand names: Buick, Cadillac, Chevrolet, GMC, GM Daewoo, Holden, HUMMER, Opel, Pontiac, Saab, Saturn and Vauxhall.
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