Chevrolet developed the Beat, a front-wheel-drive, three-door hatchback concept built to be personalized, and powered by a 1.2-liter turbocharged gasoline engine matted to an automatic transmission. Three Chevrolet mini-car global concepts designed to appeal to young car buyers in urban markets were revealed at the New York Auto Show, the Beat, Groove and Trax. All three were designed in South Korea. Chevrolet is one of four GM global brands, meeting diverse customer needs in 120 countries with vehicles that range from subcompacts and family sedans to full-size pickups and SUVs and iconic sports cars such as the Corvette.
Designed to evoke the mood of a speedy micro import tuner, the Beat is a front-wheel-drive, three-door hatchback concept built to be personalized, and powered by a 1.2-liter turbocharged gasoline engine mated to an automatic transmission. It`s loaded with technology, including a navigation system and premium stereo.
Three Chevrolet minicar global concepts designed to appeal to young car buyers in urban markets prove that art needn`t take a back seat just because the canvas is small. Revealed today at the New York Auto Show, the highly creative Chevrolet Beat, Chevrolet Groove and Chevrolet Trax concepts drive the energy, diversity and excitement of urban life into cars that deliver good-looking fun, fuel economy and value.
Democracy lovers will even get the chance to pick their favorite by visiting www.vote4chevrolet.com and casting their vote for the Beat, Groove or Trax. The results will help Chevrolet determine U.S. market interest in the minicar segment, and which design/capability package resonates best with potential buyers.
All three concepts were designed at GM`s Design Studio in Inchon , South Korea . One of GM`s 11 Global Design Studios, the designers in the Korean center are experts in small car product development.
Built on GM`s global mini architecture, these concepts demonstrate the flexibility, creativity and innovative focus of design in GM`s Asia Pacific region. The Chevrolet Beat concept, a running prototype of a micro import tuner, was built in India ; while the Chevrolet Groove and Trax micro urban crossover concepts were built at the GM Tech Center in Warren , Mich.
"The Chevrolet Beat, Groove and Trax concepts highlight the strength and diversity of GM`s Global Design capabilities, as well as the ability of our Global Product Development team to anticipate and quickly meet the evolving needs of our diverse markets around the world," said Ed Welburn, vice president, GM Global Design.
"The design team was so enthused about being given the assignment to develop the perfect small car for urban commuters that they created not one, but three interpretations of how this car may be developed for Chevrolet customers around the world."
Chevrolet is one of four GM global brands, meeting diverse customer needs in 120 countries with vehicles that range from subcompacts and family sedans to full-size pickups and SUVs and iconic sports cars such as the Corvette. The concepts revealed in New York , for example, offer three different fuel-efficient engines, including a diesel.
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