The Chevrolet Camaro concept was introduced at the North American International Auto Show. The new concept embodies strong heritage while appealing to a new generation of customers who seek a distinctive statement in a new car. The convertible concept features a simple purposeful interior that reflects design elements inspired by the muscle car era. The fronts of the seats feature platinum-tone leather surrounding suede-like Alcantara inserts, with black, sculpted seatbacks. The car has a design that resonates with a generation of younger car buyers influenced by highly stylized tuner cars and import sports cars.
On the eve of the the North American International Auto Show at GM Style, an exclusive, fashion-splashed event combining celebrities, couture and automobiles the Chevrolet Camaro concept has the introduction.The Camaro convertible concept is based on the original Camaro concept, with only minor changes required to accommodate the convertible body style and wrapped in Hugger Orange pearl tri-coat paint with twin gunmetal gray sport stripes.
"The Camaro convertible concept instantly evokes an emotional response - it's a vehicle that you want to make room for in your garage." and is "the best follow-up to last year's award-winning Camaro concept is a Camaro convertible," said Ed Welburn, GM vice president, global design.
The new concept embodies strong heritage while appealing to a new generation of customers who seek a distinctive statement in a new car.
"It is magnificent. But now this year, if this Camaro convertible doesn't make your heart beat faster, you should see either your optometrist or your cardiologist, because you have a problem."
"For some of us, an emotional bond was formed when we introduced the Camaro coupe last year," said Ed Peper, Chevrolet general manager.
Chevrolet announced production plans for the Camaro, which will go on sale in 2009. A production convertible model will be added later that year.
The Camaro convertible concept blends a dramatic, forward-looking design that is mindful of the brand's storied heritage. That design includes classic long hood/short deck proportions and a wide, wheels-at-the-corners stance that gives the vehicle the look of hugging corners even when stationary. The concept is motivated by a torquey V-8 engine that rightly sends power to the rear wheels via a manual transmission. It also features a four-wheel independent suspension system and four-wheel disc brakes.
Peper said "The promise of fun made by the convertible top is reinforced with the Camaro's 'let's go' stance - it's a car that begs to be driven."and "there is an undeniably fun spirit with the Camaro convertible concept,"
The convertible concept shares exterior dimensions with the Camaro concept, although the convertible concept's windshield surround, which features a bright anodized finish, is changed slightly to accommodate the convertible top.
Additional design details include:
• Tonneau cover over the folded top
• "Halo" headlamps
• LED taillamps
• Rear spoiler with LED-lit CHMSL
• Racing-inspired fuel filler door
• Front-inlet hood scoop, inspired by the Corvette Z06
• Heritage-inspired rear fender "gills"
• Anodized aluminum door handles
• Bold 21-inch (front) and 22-inch (rear) wheels, with accent color
Originally offered in 1969 the Camaro convertible concept's Hugger Orange pearl tri-coat color is a contemporary update of the classic hue. The modern interpretation of the classic color and its dark accent stripes simultaneously reflect the Camaro's heritage and deliver a deep, lustrous and thoroughly contemporary appearance. The new concept rides on 21-inch front wheels and 22-inch rear wheels. The wheels have a deep-dish, five-spoke design and feature charcoal center sections with bright outer edges and a red outline on the wheel edge. The charcoal wheels complement the gunmetal gray stripes on the body.
Including the first-generation Camaro ,inside, the convertible features has a simple purposeful interior that reflects design elements inspired by the muscle car era. A new, light-and-dark color scheme enhances the airy feel of the convertible, particularly when the top is lowered.
The seats' fronts feature platinum-tone leather surrounding suede-like Alcantara® inserts, with black, sculpted seatbacks. The use of light color only on the seating surface is reminiscent of vintage houndstooth interiors, while a matching, tri-coat platinum paint is used to accent the door panels and instrument panel, giving a modern, bold feel to the interior
Micah Jones, interior designer: "The light-on-dark interior coloring makes a strong statement that conveys the spirit of freedom and fun that is embodied by a Camaro convertible,"
The convertible concept features an instrument panel inspired by first-generation Camaros, including an intricate "round-gauges-in-square-holes" design. The gauges have a deep, three-dimensional appearance, with white faces and red pointers.
"The instrument panel - including the four auxiliary gauges mounted in front of the shifter - pays homage to first-generation Camaros, while achieving a modern appearance through its refined integration of components," said Jones.
Attention to detail and craftsmanship are evidenced throughout the interior, including the smoke satin aluminum finish on trim plates, vents, seat handles and safety belt buckles. The shifter and pedals are made of billet aluminum. The steering wheel has a detailed, deep-dish three-spoke design and the front seats are hinged at the center - rather than the sides - for an integrated appearance. A separate ignition button is used to start the engine and the speedometer and tachometer needles complete full-sweep indexing when the engine rumbles to life.
A "spine" motif runs through the center of the vehicle and on the seatbacks, including a prominent center console that stretches to the rear seat. The spine reinforces the symmetry of the Camaro convertible, as well as its precision.
An attainable icon
First time when the original Camaro was introduced was to the Baby Boomer generation, a large group of young, individualistic and mobile Americans that drove fundamental changes in the auto industry. The Camaro was personal, sporty and powerful - attributes that were typically found on more expensive, smaller and, often, foreign sports cars. The Camaro represented a real life-sized sporty car that was attainable for just about everyone. An almost endless list of optional features, colors and trim combinations ensured owners could tailor their Camaro to their exact taste.
Because Boomers transitioned into larger vehicles to accommodate growing families, younger drivers embraced used Camaros as their first cars, and third- and fourth-generations of the Camaro continued to deliver affordable fun and performance to a new generation of enthusiasts. Indeed, hundreds of thousands of owners of all walks of life have found driving fun in a Camaro during the past 40 years.
The new Camaro concepts draw on their namesakes' heritage, but also the global, youthful influences of the 21 st century.You can see these influences in the Camaro convertible concept's bold proportions, tailored wheel-to-body relationship and detailed interior - including the multi-dimensional instruments. It's a design that resonates with a generation of younger car buyers influenced by highly stylized "tuner" cars and import sports cars.
Brian Smith, exterior designer said:" Youthful buyers want a car that makes a statement in its design as much as its performance," and . "the new Camaro concepts bridge heritage with contemporary style, with a design that is simultaneously admired among import-influenced youth and traditional enthusiasts."
Into the new Camaro concepts , the timeless spirit of fun is woven along with style and performance.
"Camaro has always represented the American ethic that style and performance don't belong exclusively to the wealthy," said Smith. "Camaro has always been everybody's sports car, and these new concepts demonstrate its spirit is relevant for a new generation."
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