The EDAG Luv will have its premier at the 2007 Geneva Motor Show. The design concept has as base the luxury-class SUV and incorporates a maritime look. Because of the use of identical parts and taking into account the production concept, a vehicle concept which is visually completely new can be realized under economically interesting conditions. The project has been realized in only three months, from definition of the concept and design process to the development to the ready-to-roll prototypes, and is on the verge of being realized as a Premium Edition. Under the hood it features a 6.-0liter engine capable of developing 462 horsepower. This output enables the car to accelerate from 0 to 100 km/h in more than six seconds and to reach a top speed of 250 km/h.
"Cast off!" The new concept car from EDAG Engineering + Design AG will be making its first appearance on March 6, 2007, in Geneva - the "EDAG LUV". The design concept of the "LUV" is based on an luxury-class SUV and incorporates a maritime look from bow to stern: oiled teakwood on the hood, as the flooring on the interior, and on the elegant cargo area conveys a maritime flair. But the "EDAG LUV" is a real eye-catcher in other respects as well: the cargo area, behind the two rows of seats with plenty of room for 5 passengers, has been outfitted with teakwood and distinctly resembles a quarterdeck - in keeping with the maritime look of the concept car.
The Module Concept of the "EDAG LUV" - An Economical Approach to Vehicle Derivatives
But the maritime design of the "EDAG LUV" is just the covering for a modular concept which makes it possible to turn vehicles into derivatives or niche vehicles at reasonable expenditures of time and money.
In coming up with their shell concept, the EDAG team of engineers, headed by project manager Andreas Funk, set themselves the goal of using the greatest possible number of carry-over parts.
The group can certainly be proud of the results of the intelligent module concept: 90% of the parts required to perform the metamorphosis of a luxury-class SUV into the "EDAG LUV" come off the parts shelf of the basic vehicle. For example, the extension of the floor pan by 512 mm was realized using original parts. The wheelhouses were also used without any modifications, as were the parts for the rear-end finish, which includes integration of the standard power-lift system from the sedan.
"In addition to our efforts to use a maximum number of identical parts, we were especially careful to keep the existing production concept of the basic vehicle in mind during the development of the 'EDAG LUV'," explains Andreas Funk. "The self-supporting body can be completely welded using standard tongs. It goes without saying that we used simulation models during the development of the entire body concept to test crash behavior and rigidity so that we could guarantee the highest level of quality and safety."
The advantages of the EDAG module concept are obvious. Thanks to the use of identical parts and taking into account the production concept, a vehicle concept which is visually completely new can be realized under economically interesting conditions.
"More and more end customers are asking for niche vehicles, and this type of design turns the production of such cars into a 'business case' for the manufacturers," points out Johannes Barckmann, Head of Design at EDAG, in describing the concept.
The "EDAG LUV" - A New Vehicle Segment
"LUV", the name of the concept car, is not only a term used by sailors (it is German for "luff", the windward side of a vessel), but also defines a new vehicle segment - the luxury utility vehicle.
"In taking the maritime world as a leitmotif for the design of the 'EDAG LUV', we deliberately selected a niche theme. We wanted to demonstrate in exemplary fashion that it is possible to create a distinctive vehicle class and not only to give a vehicle a new look. And to do that with as little technical effort as possible," is how Johannes Barckmann explains the intentions behind the design concept. So the cargo area of the "EDAG LUV" is elegantly tied in with the passenger cell by the harmonious lines of the body design. The utility vehicle character so often evident in pick-up models is no longer discernible in the "EDAG LUV". On the contrary, the "EDAG LUV" radiates elegance and autonomy and cannot be classified by any of the vehicle segments existing today.
Yet the luxury image which has been created is only one example for the idea of a versatile vehicle concept. Speaking of versatile: the pick-up module can be exchanged for a convertible or coupe module simply by releasing a catch mechanism integrated into the body of the "EDAG LUV". A clever move by the EDAG developers so that additional derivative variants can be realized flexibly and at low cost.
Innovative Development Competence by EDAG
EDAG will be presenting the "EDAG LUV" in Geneva as proof of its competence, underscoring the capabilities of the world's largest independent development partner to develop economically sound innovative vehicle concepts optimized for production. The project has been realized in only three months, from definition of the concept and design process to the development to the ready-to-roll prototypes, and is on the verge of being realized as a Premium Edition.
BRABUS is one of the partners in this project. The tuner from Bottrop contributed not only the 462 hp / 340 kW high-performance BRABUS 6.1 displacement engine for the EDAG LUV that allows this all-wheel-drive vehicle to accelerate to 100 km/h in a little more than six seconds for a speed of 250 km/h.
BRABUS also provides the classy 10Jx22 monoblock S wheels fitted with 295/35 ZR 22 YOKOHAMA tires, the air suspension module as well as the high-performance brake system from its product line-up. The 12-piston aluminum fixed calipers and ventilated, perforated 380 x 36 millimeter front brake disks and the 6-piston fixed calipers and 355 x 28 mm rear brake disks reach a braking performance typically achieved only by genuine sports cars.
Exclusive all-leather appointments and attractive interior accessories are an additional BRABUS specialty. The BRABUS saddlery combined the finest white leather with black seams and cords for a superior interior finish of the EDAG LUV that leaves nothing to be desired.
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