In 29 of January 2007 at Maranello (Italy), Ferrari starting to celebrate the 60 anniversary. The celebrating will involve more than 10,000 Ferrari owners and their cars of all ages. The Italian Embassy in Abu Dhabi was chosen as the start point for the relay and after the Middle East will follow China, Japan, Australia, South Africa, America and the whole of Europe. The marathon relay will end at Maranello on June 23rd. Also on June 16th, the Ministry for Foreign Affairs will host a special ceremony at the Palazzo della Farnesina in Rome during which there will be a charity auction by Ferrari, the proceeds of which will be donated to needy children.
The relay was officially started by Piero Ferrari, Vice President of Ferrari and son of founder Enzo Ferrari. In his speech, Ferrari spoke about his father and his brilliant intuition in creating a Marque that has become a symbol of Italian talent and exclusivity across the world. He also praised Luca di Montezemolo who has, over the last 15 years, returned Ferrari to the very pinnacle of the sporting and commercial worlds.
The launch of a special celebratory anniversary series of cars was also announced at the start of the relay. The series will consist of just 60 unique cars, each one linked to one of the 60 most important events in the Prancing Horse's history, from the World titles won by Ascari and Schumacher to the launch of epoch-making models such as the GTO, the F40 and the Enzo, and also the people who have headed the company to the present day.
Ferrari embarks upon this 12 months of celebrations having just ended an exceptionally brilliant financial year that saw the Company post revenues of 1,447 million (+12.3% on 2005's takings) resulting in a trading profit of 183 million (+17%) and 5,650 deliveries to its worldwide dealership network, a new record.
The Relay Baton
The relay baton was designed and created to symbolise Ferrari's history and is topped by a dazzling platinum and diamond Prancing Horse made by Damiani. It also features 60 enamel symbols designed by the Intesta e D'Adda, Lorenzini, Vigorelli and BBDO advertising agencies, and by creative talents Alessandro Migliorini of Area Creativa, Marco Morosini, Enzo Naso of the eponymous studio and Wolfgang Seidl of Seidldesign.
Ferrari Theme Park
Scheduled to open in 2009, the new Ferrari Theme Park will cover a massive 250,000 sqm and will feature 24 themed attractions for all the family, including a 70-metre-high G-Force Tower and a twin rollercoaster ride that for the first time allows to race against each other. Moreover, go-karting, rally driving and dune buggy tracks, and a vast array of food and beverage outlets.
In addition to the Ferrari Park, however, the 2,500-hectare Yas Island will also host a motor racing circuit, signature hotels, apartments, villas, a wide selection of restaurants, a retail area of about 300,000 sqm, golf courses, a water park, a tourist marina, a hotel overlooking the lagoon and numerous food and beverage outlets that will create a unique international tourist destination.
The Ferrari Theme Park project and construction, as well as the whole Yas Island development is by Aldar Properties, and the total investment for the Park is of around US$600 million.
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