THE NEW FORD FOCUS
New `kinetic design` exterio
New interior with enhanced quality and new centre console
New Ford PowerShift six-speed double-clutch transmission
New Focus ECOnetic with average CO2 of only 115 g/km
New Focus with 1.6-litre TDCi engine â€" all variants achieve 120 g/km CO2
New features including Easyfuel capless refuelling, Ford Power button, tyre pressure warning system, 230 volt socket, LED rear lights
Production begins at the end of 2007, with prices announced closer to market launch
"The Ford Focus is very special to Ford in Europe. When it was revealed in 1998 it represented a huge step forward for us in terms of style and desirability over its predecessor. It truly changed the perception of Ford for many customers and journalists alike. That`s why we felt it was vital to apply our new Ford design language, `kinetic design`, to the Focus as soon as we could. At the same time, we have taken the opportunity to make Focus even more practical and contemporary and added further quality improvements. Our design and development teams have done a really great job and I`m proud to present the new Ford Focus."
John Fleming, President and CEO, Ford of Europe
The New Ford Focus - Introduction
"It is not easy to improve something that is already good and well-proven. If you don`t take great care you run the risk of unnecessarily changing something that was really good before â€" and not for the better. With the Ford Focus, acknowledged as a great car, we were determined not to implement change for change`s sake. We nevertheless managed to make the new Focus even better in specific areas. But it also made us proud that many of its attributes did not have to be touched at all. So you can still look forward to enjoying the driving dynamics of the Focus."
The Ford Focus, with around 5 million vehicles produced in Europe, is the first and - to date - the only car in the world to be acclaimed "Car of the Year" both in Europe and in North America. In total the Ford Focus has won over 80 awards in Europe alone. It has significantly influenced the automotive world and at the same time triggered a successful new direction of Ford in Europe.
With this newest version of the Ford Focus due to begin rolling off the production lines from the end of 2007 as a three-door and five-door hatchback and as a wagon, this success story is set to continue. The Focus portfolio will then be extended further in early 2008, when the four-door saloon, the Focus CoupÃ©-Cabriolet and the sporty flagship model Focus ST, will be added.
The New Ford Focus ECOnetic
The new Ford Focus ECOnetic demonstrates that very favourable fuel consumption levels and significantly reduced CO2 emissions can be achieved using conventional drive technology coupled with a clever combination of individual fuel-saving measures. Powered by a 109 PS (80 kW) 1.6-litre Duratorq TDCi with standard Diesel Particulate Filter (DPF), average consumption for this vehicle has been homologated at 4.3l/100 km. This corresponds to an average CO2 emission of only 115 g/km, which is a class leading result for a conventional vehicle in this segment. A second variant with an even lower CO2 performance is currently under development.
Using the already very economical regular 109 PS version with Diesel Particulate Filter as a base, the starting point in achieving such values was to reduce drive resistances. To improve aerodynamics, the vehicle was lowered by 10 mm at the front and 8 mm at the back. In addition, an aerodynamics kit is standard, consisting of a modified front bumper skirt and rocker claddings and a rear spoiler. To also improve the aerodynamics, the outer areas of the lower grille were given blanking plates on the inside. In combination with 195/65R15 tyres a very good cd of 0.31 is achieved.
A further measure to reduce driving resistance and which was tested for the first time in the development of the Focus ECOnetic was the introduction of a new low-viscosity transmission oil developed by Ford`s partner BP. The benefits were so clear that it is being introduced across other Ford products in the C and CD segments.
Besides a re-calibration of the engine-module, the reduction in energy consumption in conjunction with the electro-hydraulic EHPAS steering underlines the fact that sometimes even minor causes also produce a major benefit. By re-calibrating the no-load performance of the electric servo pump, the respective current consumption was reduced sufficiently to result in a reduction in fuel consumption.
New Ford Focus 1.6-litre TDCi variants to achieve 120 g/km CO2
Another direct result of the Ford ECOnetic initiative is that all 1.6-litre TDCI variants will achieve 120 g/km CO2. By re-calibrating the engine and electro-hydraulic EHPAS steering modules, as well as using a low-friction transmission oil, all versions of the new Ford Focus fitted with the acclaimed 1.6-litre TDCi engine, will have an average CO2 emission of 120 g/km or even less â€" and this is regardless of power rating, bodystyles and wheel dimensions.
Dr. Thilo Seibert, Supervisor Performance and Economy, Ford of Europe, explains: "Developed from an already very economical basic vehicle, the Focus ECOnetic combines new ideas and approaches. The result is a highly usable and extremely economical and clean car with favourably priced conventional drive technology. We are especially proud of the fact that we were able to achieve our target values without having to increase the length of the gear ratios â€" thereby ensuring that the Focus ECOnetic drives just as well as you would expect a Focus to do. What`s even more â€" with the consequent adopting of Ford ECOnetic ideas to the core model range of the new Ford Focus, we made another important step in affordable and sustainable mobility."
Other Alternative Fuel Applications in the Ford Focus Range
The Flexifuel version of the 1.8-litre Duratec petrol four-cylinder engine can be fuelled with bio-ethanol E85-fuel as an alternative to conventional unleaded petrol â€" or in any mix of both. Bio-ethanol is a regenerative energy source produced from renewable biomass. Greenhouse CO2 emission is reduced by 30-80 per cent over the entire life cycle as a result, without performance and driving pleasure being compromised.
Ford has been offering Focus Flexifuel models since 2001 in Sweden and they are today available in several other European markets. Around 80 per cent of all Ford Focus vehicles sold in Sweden now are Flexifuel.
Other alternative fuel versions for the Ford Focus range include CNG (compressed natural gas) and LPG (liquefied petroleum gas), both based on the 2.0-litre Duratec petrol engine. The availability of these versions is connected to market preferences for these alternative fuels.
New Equipment and Options
Easyfuel Capless Refuelling System
Like the Mondeo, the new Focus now also enjoys the benefit of the acclaimed Ford capless refuelling system. Apart from being simple and clean to use when re-fuelling, this system is designed to prevent mis-fuelling and the associated damage, inconvenience and expense.
Ford Power Button (from early 2008)
The optional Ford Power button enables the vehicle to start up simply and in style, without having to insert and turn a key in a steering column switch. As long as the driver has the key with them in the car, the Focus communicates wirelessly with a micro-chip in the key to activate the ignition system. All the driver has to do is lightly touch the Ford power button twice and the engine fires up. A further touch of the button in turn switches the engine and ignition off, with a safeguard to prevent it being operated while the car is in motion.
Tyre pressure warning system
Taking account of the respective driving situations, a sensor system checks the wheel turning speeds and, by means of a warning light in the instrument panel, reports any anomalies to indicate a change in wheel diameter due to a drop in tyre pressure. Simple, effective and secure â€" it is optional for every new Ford Focus.
230 Volt power socket
All vehicles with the `High-Series` centre console can be ordered with a 230 Volt power socket as an option. A power inverter is accommodated in the console and the socket is positioned on the back of the centre console where it can be used easily by those sitting in the rear seats. By means of this option it is possible, at any time, to connect regular electrical appliances of up to a capacity of 150 Watts without the need for a specific inverter for each individual electrical appliance.
LED rear lights
All three- and five-door models, as well as the wagon, are fitted with LED rear light technology when the Adaptive Front lighting System or Bi-Xenon headlights are specified.
The Planar Light Guide technology gives the rear lights a unique appearance. In the centre of the rear light unit is located a hidden element with six LEDs (Light Emitting Diodes). These LEDs transfer their light energy via vertical optical fibres onto the rear of the tail light lens. These optical fibres are, in turn, traversed by horizontal cross bars on whose 45 degree edges the light energy is broken up and radiated to the outside. The visual result is unique and an industry first.
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