Mazda managed to change our expectations when it comes to affordable sports cars by launching the Mazda RX-8 in 2003. It offered a strong design to accent its performance potential. Under the hood it had a naturally-aspirated RENESIS rotary engine that won the International Engine of the Year award in 2003. Ever since the Mazda RX-8 entered the market, the company has dominated sales in the European non-premium sports car segment with a share consistently around 18 %. Mazda created a Special Edition RX-8 that has as base a special version concept presented at the Goodwood Festival of Speed celebrating 40 years of rotary engine. All the new components to the chassis and body shell, the exterior and interior elements, raise the bar on affordable sports cars once again.
As it did with the MX-5 roadster in 1989, Mazda changed customer expectations of what an affordable sports car should be when it launched the Mazda RX-8 in 2003. It redefined the Mazda sports car with a strong and sporty Zoom-Zoom design that visually shows its performance potential. It created a new class of four-seater sports cars by resurrecting the centre-opening door system â€" a feature that is just as fresh and innovative today as it was four years ago. And under the bonnet was the naturally- aspirated RENESIS rotary engine. This engine won the International Engine of the Year award in 2003 along with three other category awards in both 2003 and 2004.
Since Mazda RX-8 came to market, Mazda has dominated sales in the European non-premium sports car segment with a share consistently around 18 percent (combined RX-8 and Mazda MX-5 sales).
The Special Edition RX-8
Based on a special version concept presented at the Goodwood Festival of Speed and following the celebration of the 40th anniversary of the rotary engine, Mazda Motor Corporation is issuing a Special Edition RX-8 (depending on market) that adds components to the chassis and body shell, and exterior and interior features , all of which raise the bar on affordable sports cars once again.
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