Farm Industry News, one of the leading agriculture trade publications in the United States, has selected the Toyota Tundra as its truck of the year.
Toyota was cited at the magazine`s FinOvation awards reception held during the National Farm Machinery Show in Louisville in February. The readers of Farm Industry News chose the Tundra as the most innovative product in the trucks category. On hand to accept the award for Toyota was Scott Neiheisel, regional marketing manager for Toyota Motor Sales, USA, Inc. â€" Cincinnati region.
The FinOvation awards are presented annually to products drawing the greatest number of reader responses to product information published in the magazine throughout the year. The FinOvation winners represent the most innovative products that came to market last year. The winners will be featured in an upcoming issue of Farm Industry News.
The all-new Tundra, introduced in 2007, sets a new benchmark in the full-size pickup truck segment for performance, capability and standard safety features. The 2008 Tundra full-size pickup lineup offers a choice of 44 model variations in three cab styles as well as three wheelbases, three bed lengths, three engines and a trio of trim levels.
About Farm Industry News
Farm Industry News focuses exclusively on providing farmers with information that helps them make the best use of their input dollars. Each issue delivers stories about new products and services, high-tech agricultural developments and industry trends that could influence their buying decisions. Farm Industry News` circulation is 205,000 readers. The FinOvation awards reflect the publication`s recognition of a farmer`s need for detailed product information. The award is given to innovative marketers who meet those needs.
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