Take one Yaris. Add highly desirable styling and exclusive equipment features. Price competitively and sell.
It is as simple as that. Toyota has comprehensively upgraded the specification of its 1.3 VVT-i and 1.4 D-4D Yaris SR models to create one of the most impressive supermini prospects on the market.
A unique standard feature of the new Yaris SR is the satellite navigation / audio system which is both built in and fully portable. The system offers handy touch screen operation, Bluetooth connectivity and USB connection for MP3 players.
Taking as its starting point the highly specified T3 model, the SR ramps up its owner-appeal with the addition of:
Fully integrated audio system with removable TomTom satellite navigation unit â€" a first in the B segment, exclusive to Toyota
Toyota Motorsport 16-inch Pit Lane alloy wheels
Toyota Motorsport lowered sports suspension
Rear roof spoiler
Chrome exhaust finisher
Brushed alloy gearshift knob (manual versions)
Front scuff plates
In spite of all these extra features, the on-the-road price of the SR models is just Â£350 greater than the equivalent T3 version and represents Â£1,100 extra value. And the price tag also covers nine airbags, electric front windows, remote central double locking, air conditioning, front fog lamps and the one-touch Easy Flat folding rear seat system.
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