Volvo developed the XC60 R-Design a model that offers true driving pleasure for people all ages providing a young energetic attitude and confident success thanks to a sporty chassis and a more direct steering. At the 2009 Frankfurt Motor Show, the carmaker will present the new R-Design option pack that will give the car an even more powerful and bold appearance. The R-Design was launched in 2007 because the demand coming from young buyers was increasing they wanted to equip their cars with sporty, personalized options. Their worries are now over and thanks to the R-Design they have access to tastefully composed options packages featuring exclusive design details and sport chassis. It seems that now, the R-Design can be found in almost the entire Volvo product range in the C30, S40, V50, S80, V70, XC60 and XC90 models. This sales version actually helped buyers decide on buying a Volvo, and not something else.
Volvo XC60 boosts sportiness with R-Design
The Volvo XC60 R-Design makes a clear statement about true driving pleasure, a young, energetic attitude and confident success. A sporty chassis and even more direct steering ensure the driving experience matches the sporty appearance.
The Volvo XC60 is a car that has already carved out a solid market share in the premium sport cross-over segment. With its muscular curves and sharply contoured tail lamps, it attracts attention wherever it goes. The new R-Design option pack that will be presented at the Frankfurt Motor Show 2009 gives the car an even more purposeful and bold appearance.
"The R-Design model boosts the XC60`s already sporty aura and gives the car an even more refined character in terms of both driving experience and design. These are properties that we know appeal to the discerning buyers of this type of cars," says Lennart Stegland, president of Volvo Special Vehicles.
R-Design a success for Volvo Cars
R-Design was launched in 2007 to satisfy the immense interest among younger car buyers, in particular, who want to equip their cars with sporty, personalised options. With R-Design, they got access to tastefully composed options packages featuring exclusive design details and thrilling sport chassis.
Today R-Design is found across almost the entire Volvo product range in the C30, S40, V50, S80, V70, XC60 and XC90 models.
"R-Design has been a great success for Volvo Cars. This sporty, exclusive sales version has helped us attract new customer groups who would perhaps not otherwise have chosen Volvo. The introduction of the XC60 R-Design shows clearly how strongly we believe in this concept and we have noted considerable pre-launch interest in this product from our markets," says Lennart Stegland, president of Volvo Special Vehicles.
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