Renault will launch Dacia brand in the UK at the end of 2012. To be more precise, they will launch the Duster compact off-roader. Dacia has already taken many markets since its launch, and the new value brand in the UK is certain to shake up the market. More details on the model will be revealed at a later date. The starting price of the Duster on the European market will be EUR11.900 for the two-wheel drive version and from EUR13.900 for the 4x4 version. It offers an unbeatable performance, equipment and interior space package for its price. A comprehensive range of accessories will complete its unique look. On the inside, the elevated driving position provides a better view of potential hazards and improves the ability of the driver to anticipate problems. The power is being transferred to the wheels through a new six-speed gearbox. It will be available with a choice of three power-plants for both versions: one petrol unit and one diesel.
DACIA CONFIRMED FOR UK LAUNCH IN 2012
Renault Group`s rapidly-growing Dacia brand confirmed for UK launch at end of 2012
Initial launch model in UK will be Duster compact off-roader
Details of UK pricing and dealer network structure to be confirmed closer to launch. In the meantime, potential customers can register for news updates at www.daciacars.co.uk or by calling 08000 723372
British buyers will be able to see, drive and own a Dacia from the end of 2012, following confirmation at the Geneva motor show yesterday, that the fast-growing brand will launch in the UK.
Bought by Renault in 1999, Dacia (pronounced `Dat-ch-a`), has been transformed over the last decade, to the point that it has become a global automotive phenomenon, selling 1.25m vehicles in the last five years.
With the unveiling of its new Duster compact off-roader in Switzerland this week, Dacia now offers a six-model range, appealing to a wide cross-section of buyers. Thanks to an unbeatable cocktail of price, space and equipment, in recent times, the brand has appealed to thrifty drivers in every country in which the brand is on sale.
Dacia has already taken many markets by storm within months of launch, so the arrival of the new value brand in the UK, is certain to shake up the market.
Just as a guide to how competitive the new models could be when they come to the UK, the new compact off-roader, Duster, will sell from just 11,900 euros in 4x2 guise (around £10,800 based on a 1.10 exchange rate) in Europe at launch.
Dacia: a force to be reckoned with
Originally intended largely for emerging markets, the first completely new Dacia model was the first 5,000 euro car, the Logan saloon. However, following an unpredecented clamour for its release in Western Europe too, the four-door model and its subsequent siblings have gone on to become arguably the biggest motor industry success story of the last decade.
In fact, 2009 was Dacia`s fifth consecutive year of double-digit growth, having more than tripled sales from 100,000 to 311,874 over the last five years alone. In Europe particularly, even against a gloomy automotive industry backdrop, Dacia posted an impressive 91 per cent sales increase in 2009. Canny French and German buyers topped the list of export markets, snapping up more than 150,000 versions of the Dacia range alone (Sandero hatchback and Logan family: saloon, MCV - seven-seat estate, pick-up and van) just last year, making the Romanian marque a top-ten brand in France in the process.
With right-hand drive production of Duster now confirmed for 2012, plans have been confirmed to make the UK the final piece of the key European vehicle market jigsaw.
Commenting on the news of Dacia`s impending arrival on British shores, Renault UK`s Managing Director, Roland Bouchara, said, "We`ve been watching Dacia`s remarkable success closely over the last few years, so naturally I`m thrilled that we`ll soon be able to start showing the British public what all the fuss has been about across the water. With value-for-money, downsizing, fuel economy and emissions all becoming increasingly important, we want to show that Dacia can appeal to the head, the heart and the wallet."
Offering a great package of proven technology, impressive reliability and an unrivalled blend of space and equipment for the price, the countdown to one of the UK`s most exciting automotive brand launches begins today.
Further details regarding Dacia`s arrival in the UK, including pricing and dealer network will be announced at a later date. In the meantime, potential customers wishing to be kept abreast of all the latest developments in the lead-up to launch, should go to www.daciacars.co.uk or call 08000 723372.
GENEVA SEES DACIA LAUNCH SIXTH MODEL - DUSTER - THE COMPACT OFF-ROADER
Dacia will continue to redefine the automotive landscape at this year`s Geneva Motor Show with the launch of its sixth model: Duster, a compact off-roader.
Duster is a particularly affordable vehicle with low running costs:
To buy: Duster will go on sale in Europe at tax-paid prices starting from €11,900 for the two-wheel drive version, and from €13,900 for the 4x4 version. It offers an unbeatable performance, equipment and interior space package for its price.
To run: the Duster range features a choice of frugal engines which combine low fuel consumption with low maintenance costs.
Duster is respectful of the environment thanks to its low CO2 emissions. The diesel versions emit from 135g of CO2/km in two-wheel drive form (making them eligible for the Dacia eco² signature) and from 145g of CO2/km for the 4x4 version.
Duster is a tough, reliable and easy-to-use 4x4, aimed at motorists seeking an everyday car with genuine off-road ability.
Duster is manufactured at the Pitesti factory in Romania. The 4x2 and 4x4 versions will be rolled out progressively from the end of March 2010 in Europe, Turkey, Africa and the Middle East.
Duster is a vehicle with international ambitions, both in terms of its markets and its production. It will be launched progressively in different global markets, badged either as a Renault or a Dacia, in the same way as Logan and Sandero.
With Duster, Dacia demonstrates that it is possible to produce an all-terrain vehicle that is not only functional and affordable, but also respectful of the environment. With Duster, the Dacia brand - which pioneered a fresh approach to motoring with the launch of Logan in 2004 - has once again demonstrated its ability to think outside the box.
DACIA DUSTER, ALL A 4x4 SHOULD BE
Assertive all-wheel drive styling...
Today`s all-terrain vehicles are often synonymous with bulk, but Duster is an antidote to that idea. With a length of 4.31 metres and a width of 1.82 metres, Duster is very compact. Its Megane-size proportions ensure that it is as at home in built-up areas as it is off the beaten track. While it clearly belongs to the world of all-terrain vehicles, Dacia Duster displays attractive lines.
Duster is unmistakably a 4x4. From the front, it exudes an impression of toughness: the wide wheelarches, the imposing lines of the chrome grille and the sump guard clearly emphasise the 4x4 DNA of Duster. Seen from the side, the high ground clearance, clearly defined wheelarches and protective mouldings encourage the driver to tackle even the toughest roads and tracks.
With the optional Look Pack, owners of Duster can enhance the vehicle`s good looks. This pack includes 16-inch aluminium alloy wheels, roof bars, extra-tinted rear glass, and satin-finish chrome exterior mirrors, front and rear skid plates, and sills. A comprehensive range of accessories (including broad door protectors and styling bars) will complete this unique look.
Inside, the elevated driving position provides a better view of potential hazards and improves the driver`s ability to anticipate problems. The interior echoes the core values of the Dacia brand: the dashboard is modern, uncluttered and functional. Its design varies according to version, and several areas can be modified with different colours or surface finishes. Duster introduces a new brown trim, while a Leather Pack (seats, steering wheel, gearlever knob) is also available. Particular attention has been paid to its ergonomics to ensure that the controls are conveniently positioned and that driving data is easy to read: the well-placed, intuitive 4x4 control button is a perfect example of this.
... with genuine go-anywhere ability
Duster was designed to cope with all types of road and track, all over the world. In order to meet these wide-ranging needs, Duster will be available in both 4x4 and 4x2 form. The 4x2 version has been designed for customers who want good ground clearance and a reassuring elevated driving position, as well as loose-surface ability, but who don`t have a real need for all-wheel drive.
The strengthened underside of Duster is suitable for loose-surfaces and all-terrain use thanks to:
ground clearance raised by 210mm,
short overhangs (822mm at the front, 820mm at the rear),
big clearance angles (30 degrees for approach angle; 36 degrees for departure angle).
Duster is a vehicle that is easy to use. It is lightweight for its size: 1,160kg in 4x2 specification and 1,250kg for the 4x4 version1. Combined with compact dimensions, this ensures Duster is particularly agile.
Duster has been developed on a platform derived from the Logan family, with a MacPherson-type arrangement with wishbones for the front suspension. In 4x4 configuration, the rear suspension is a MacPherson-type multi-arm system; for the 4x2 version, the programmed deflection, flexible H-beam permits greater carrying ability in terms of volume. Both systems allow significant suspension travel for improved traction and comfort.
Duster 4x4 is equipped with a new six-speed gearbox with a very short first ratio (5.79kph per 1,000 rpm). This simple solution allows the vehicle to travel at very slow speed on uneven terrain, and improves performance as you pull away from standstill with heavy loads or on steep slopes.
The 4x4 control located on the lower part of the centre console allows drivers of Duster 4x4 to easily adapt the vehicle`s configuration to their needs. This control permits three modes:
In AUTO mode, the front/rear torque split is calculated automatically as a function of available grip. This mode has been developed to provide the best compromise between road holding and traction, no matter what the level of grip may be. In normal conditions, the torque is transmitted through the front wheels only. If traction is lost, or when grip is at a premium, some of the torque is transferred to the rear axle. This split is performed by an electromagnetic torque converter supplied by Nissan.
In LOCK mode, the driver electronically locks the transmission in 4x4 mode. In this mode, throttle control and braking are also adapted for 4x4 use. This mode is recommended when grip is low (snow, mud, dirt, sand) and at low speed.
In 4x2 mode, the transmission is locked into two-wheel drive. This mode is suited to driving on good roads and reduces fuel consumption and CO2 emissions.
A 100% DACIA 4x4 WITH ALL THE BRAND`S ACCLAIMED ADVANTAGES
Duster, the sixth vehicle in the Dacia range, stay`s true to the philosophy and values of the brand. Duster offers unbeatable interior space for its price, as well as low running costs thanks to thrifty fuel consumption, low maintenance costs, high levels of safety and reliability in all conditions. Duster perfectly embodies the brand values of reliability and affordability, while at the same time shaking up the market, a role that has helped forge Dacia`s reputation.
Unbeatable space for its price
Although Duster`s price is comparable to that of a city car, its exterior and interior dimensions are more akin to those of compact cars in the next segment up.
Duster can comfortably seat up to five adults and offers both front and rear occupants the same amount of space as the Dacia Logan saloon.
Duster`s boot capacity - up to 475 cubic metres VDA (depending on version) - is also very competitive given the vehicle`s compact dimensions. With the rear benchseat folded, Duster offers an impressive carrying capacity of up to 1,636 cubic metres VDA (depending on version).
Reliable, economical, low-emission engines
Duster will be available with a choice of three powerplants for both the 4x2 and 4x4 versions: one petrol engine (1.6 16V 110hp) and two diesel engines (dCi 85 and dCi 110). The strengths of these engines have already been demonstrated under the bonnet of many Renault group vehicles. These engines are a perfect fit for the criteria of cost, reliability and easy maintenance that are hallmarks of the Dacia brand.
Combined with Duster`s low weight, they offer low fuel consumption and impressive ecological credentials. The dCi versions emit from 135g of CO2/km for the 4x2 version (which qualifies it for the Dacia eCO2 signature) and from 145g of CO2/km in the case of the 4x4 version.
Economical to buy and run
Servicing and maintenance costs have been significantly reduced thanks to extended service intervals for oil changes, and brake pad and tyre replacements. The useful life of the air filters has been extended to 90,000km/four years for petrol versions, while that for diesel it has gone from 40,000km to 60,000km.
Safety, an essential priority
Duster benefits from Renault`s acclaimed expertise in the area of safety, Dacia`s 4x4 features Bosch 8.1 ABS, as well as EBV electronic brakeforce distribution and emergency brake assist.
Dacia Duster is the brand`s first vehicle to feature ESC as an option on certain versions, as well as CSV understeer control and ASR traction control. This option also allows torque to be transferred away from a spinning wheel in 4x4 mode to improve traction when diagonal wheel spin occurs.
On the passive safety front, Duster is fitted, as standard, with two front airbags (depending on market) and three-point seat belts with load limiters for the front seats, to which pyrotechnic pretensioners can be added. Depending on the version, two lateral head/thorax airbags are fitted in addition to the driver and passenger front airbags.
Dacia fundamentals: reliability and strength
Like all the vehicles based on the Logan platform, Duster has been engineered to deliver the brand`s hallmark strength and reliability.
Particular attention has been paid to anti-corrosion protection thanks to several measures:
wax-injected underbody and opening panel hollow sections,
mastic sealing of exterior joints,
additional wax treatment of underbody mechanical components,
stone chip protection for underbody, sills and wheel arches.
The 4x4 running gear uses tried and tested components, sourced from the Alliance (Nissan rear axle and coupling, new six-speed TL8 gearbox derived from the TL4 gearbox that has been well-proven in the Renault and Nissan ranges).
In order to underline its high build quality, Dacia Duster is backed up by a three-year or 100,000km (60,000 mile) warranty in the majority of its European markets.
A VEHICLE WITH GLOBAL AMBITIONS
Duster is an international vehicle, both in terms of its markets and production. It will be rolled out progressively in different global regions in the same way as Logan and Sandero.
Launched from spring 2010 in the brand`s main markets
Duster will be launched with Dacia badging this spring in Europe, Turkey and the Maghreb region (Algeria, Morocco.) It will complete the Dacia range, which is enjoying growth in the majority of these markets. Apart from the three vehicles aimed at the private sector - namely Logan, Logan MCV and Sandero - Dacia has also staked its claim in the light-commercial sector with Logan van and Logan pick-up.
From June 2010, Duster will also be available - badged as a Renault - in the Ukraine, the Middle East (Jordan, Syria, Lebanon and Egypt) and other African countries.
The Pitesti factory (Rumania) will supply all these markets, whether Dacia- or Renault-badged. The Romanian plant has an annual production capacity of 350,000 vehicles and will continue to produce the brand`s other models.
In 2011, Renault Duster will be launched in Brazil, Russia and the Gulf states. It will be built alongside Logan, Sandero and Sandero Stepway in Curitiba, Brazil, for distribution in Brazil, Argentina, Mexico and Chile. Duster will later be manufactured at the Avtoframos plant in Moscow, Russia. It will be distributed in the Gulf States, supplied from the Pitesti factory.
THE GENESIS OF DUSTER
A global project to meet an unsatisfied demand
The Duster project began with a simple premise: there is a genuine need around the world for a comfortable, robust and affordable 4x4. However, this demand is not currently being met. Aware of this, Dacia developed an all-terrain vehicle aimed primarily at emerging markets. The needs of European customers were also taken into account from the start of the project.
•In emerging markets (Russia, Brazil, etc.), the middle classes aspire to own a modern car that reflects their social status. At the same time, they want a strong car which is both reliable and versatile, capable of withstanding extreme climatic demands and conditions that can be tough and varied (long distances, mountainous terrain, rough tracks, urban driving, often within large conurbations, etc.). The current offer is largely dominated by imported SUVs, which are frequently beyond the means of these middle classes.
•In Europe, the success of Dacia has demonstrated that a market exists for modern, reliable and affordable cars. While the existing range of 4x4s and SUVs is very large, it neglects the market for functional and affordable all-terrain vehicles, favouring instead showy SUVs, which are expensive and often poorly adapted to all-terrain use.
Collaborative design between France and Romania
The Duster project marks another milestone in collaborative engineering between Renault Technologies Romania (RTR) and LeLosange (new name of Renault`s Technocentre site near Versailles) in France. The design process began at Le Losange, but Renault Technologies Romania engineering resources were devoted to the Duster project from the beginning. Le Losange and Renault Technologies Romania collaborated closely to make the vehicle production-ready. From the stage of the second fleet of prototypes (roughly one year before the launch of Duster), the nerve centre of the project moved to Romania to be closer to the factory. Vehicle design was conducted at LeLosange, in cooperation with Renault Design Central Europe (RDCE, the satellite design facility in Bucharest).
Manufactured at the primary factory in Romania
Duster arrived at the Pitesti factory in April 2009. This process was facilitated by a new production line for special prototypes, which can be used for every model variant produced and which is managed directly by Renault Technologies Romania. This production line is located within the factory, making it easier to train the assembly staff. Duster necessitated several modifications to the production lines in Pitesti: a new body shop was built specifically for this model; the assembly line was modified for the new powertrains and 4x4 running gear, while revisions were made to the supply logistics and storage of raw materials in the metal stamping process, in line with the overall factory management scheme. In all, six different body styles are now produced on the same assembly line.
Investment on a reasonable scale
In total, €290 million was invested in the development of Duster, and its production at Pitesti. This includes the cost of the new TL8 gearbox (manual, six-speed, 4x4) and the forthcoming range of Euro4 and Euro5 engines. Of this total, just under €70 million was invested in the production facility.
A good level of carry-over reduced the overall level of investment: in total, just over 50 per cent of components come from other vehicles in the Dacia and Renault ranges (engine and gearbox, for example).
The maximum production capacity at Pitesti is 25 Duster vehicles per hour. In time, Duster could account for over one third of total production at Pitesti.
DACIA DUSTER CONTESTED THE "TROPHEE ANDROS" ICE-RACING SERIES IN THE HANDS OF ALAIN PROST
The competition version of Dacia Duster made its debut in the hands of Alain Prost in the opening round of the 2009/2010 Trophee Andros, at Val-Thorens, France, on December 5-6, 2009. Alain Prost finished second with his Dacia Duster in the overall standings of this winter`s seven-round Trophee Andros.
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