2010 Toyota FT-CH Dedicated Hybrid Concept review and pictures

Posted on Tuesday, 12 January 2010 , 20:01:03 byAngela

Filed under ToyotaJapaneseDetroit Auto ShowConceptsHybrid

Toyota FT-CH Dedicated Hybrid Concept

Japanese carmaker Toyota unveiled the FT-CH dedicated hybrid concept at the North American International Auto Show in Detroit. The model stands for compact hybrid as in compact class and a concept that can best be defined by comparing it with the mid-size class Prius. The car was styled at the European Design and Development center in Nice, France. Designers looked to capture the vivid, high-energy appeal of what has come to ne called the 8-bit generation. Today, 8-bit is considered a specific retro-style that is embraced by such things as 8-bit genre music and 8-bit inspired art. The carmaker plans to sell a million hybrids / year globally in the early 2010s, a majority of those in North America. To do this, Toyota will launch 8 all-new hybrid models over the next few years. These will not include next generation versions of current hybrids, but instead they will be all new dedicated hybrid vehicles, or all new hybrid versions of existing gas engine models. The Japanese carmaker recently kicked off its global demonstration program involving approximately 600 Prius plug-in hybrid electric vehicles. Beginning early this year, 150 PHVs will begin to arrive in the US where they will be placed in regional clusters with select partners for market / consumer analysis and technical demonstration. This is the model Toyota uses to introduce the first generation lithium-ion drive battery. When fully charged, the vehicle is expected to achieve a maximum electric-only range of around 13 miles and capable of achieving highway speeds of more than 60 mph in electric-only mode. This ability to utilize all-electric power for short trips or hybrid power for longer drives alleviates the issue of limited cruising range encountered with pure-electric vehicles. For the last decade its focus has been to concentrate on a comprehensive advanced technology strategy including BEVs, PHVs and FCHVs.