Infinity Etherea Concept has been spotted when the company released the first images with it. The compact luxury model seems to be different from everything we are used to come from this company.
The target that the company hopes the new Infinity Etherea will reach are the young people, according to the Corporate Vice President Toru Saito. He is also the leader of the Global Infinity Business Unit. He said that this car means more than a traditional small luxury car.
The Etherea Infinity's Concept gathers together elements of different models of sedan, coupe, crossover or hatchback, having an almost mono volume with a sculptural design. It has some innovative details, such as the access or the mechanical layout. It measures 4.4 meters and wears the signature of Japanese tradition through the materials they used.
COMPACT INFINITI CONCEPT FIRST PICTURES
Infiniti today releases the first images of its concept car for the Geneva Motor Show in March. Called ETHEREA, it is a compact luxury model that previews how a future entry-level Infiniti could look.
The pictures show an evolving Infiniti identity along with a profile distinctly different from anything currently available in the premium compact class.
"ETHEREA is about a new type of luxury for younger buyers," said Toru Saito, Corporate Vice President and Leader of the Global Infiniti Business Unit. "It is not just a smaller version of a typically conservative and traditional luxury car."
Designed under the direction of Senior Vice President of Design Shiro Nakamura, ETHEREA blends elements of coupe, sedan, hatchback and even crossover in one highly sculptural, near-mono volume form.
At 4.4m it is highly compact but at the same time it is space efficient and practical thanks to a new mechanical layout and innovative access arrangements.
Among its surprises are high-tech new interpretations of traditional Japanese materials and finishes, and several design cues set to make their mark on future production models - including the highly distinctive crescent-shaped C-pillar first seen on the Essence concept.
The ETHEREA makes its world debut on the Infiniti stand (Hall 1, Booth 1030) at 12:15 CET on Tuesday 1 March 2011.
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