The 2011 Infiniti JX concept represents a luxury crossover planned to join the Infiniti line next spring. The first official photo was launched by Infiniti, while the executives also announced the launch of the "Power of 7", which is an innovative social media campaign meant to initiate conversation about the JX concept ahead of its debut at the 2011 Peeble Beach Concours d'Elegance on August 18.
The exact purpose of the campaign is to distribute seven images exclusively on facebook over a period of seven weeks, giving readers and fans the opportunity to win a trip for two to join Infiniti at the vehicle's reveal at the Pebble Beach Concours.
Ben Poore, vice president of Infiniti Americas, stated that families did not have many luxury vehicle options and the new Infiniti JX would be the seven-passenger solution.
INFINITI RELEASES FIRST IMAGE OF INFINITI JX CONCEPT
Automaker Provides the First Look at Upcoming Seven-Passenger Luxury Crossover and Launches "Power of 7" Campaign
Infiniti released an image of the Infiniti JX Concept today, giving the first official glimpse at a new luxury crossover that will join the Infiniti line next Spring. Reinforcing the vehicle's seven-passenger seating, the photo was launched at exactly 7:07 am.
Infiniti also announced the launch of the "Power of 7", an innovative social media campaign designed to initiate conversation about the JX Concept in advance of its global reveal at the 2011 Pebble Beach Concours d'Elegance on August 18.
The campaign includes a series of seven images that will be distributed exclusively on Facebook (http://www.facebook.com/Infiniti) every Thursday over the next seven weeks. The Facebook page will include an opportunity to win a trip for two to join Infiniti at the vehicle's reveal at the Pebble Beach Concours.
"Families don't have many luxury vehicle options today. The new Infiniti JX will be the 7-passenger antidote to the ho-hum luxury crossovers that are out there right now," said Ben Poore, vice president of Infiniti Americas.
Infiniti will officially debut the production version of the 2013 Infiniti JX, which goes on sale in the Spring of 2012, at the Los Angeles Auto Show this November.
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