Renault has a hard job now promoting the 2011 Twingo. It seems that the model combines success, innovation and modernity with its fresh and fun design. The model gains a softer, cheerful front end, reflecting the mischievous spirit that made the first version of the car a big success and of course do not forger the exterior appearance. The cabin of the new model is a place of peace and meditation and does not inspire stress like other cars in general. Also in the cabin there is an inventory of all the components of Italian cuisine and of course, the center of attention: pastas. But food is not the only thing you will find in the Twingo. Different artists tried to express themselves through the model, so the food is not really the only thing you will see.
NEW RENAULT TWINGO - AN ARTISTIC BREAKTHROUGH, SEES NICOLA ROBERTS CREATE UNIQUE 'TWINGO GOES POP'
To promote the New Twingo, Renault has enlisted the combined creative talents of four European artists, including Nicola Roberts from Girls Aloud, to create a series of bespoke city cars.
New Twingo has been designed to fuse the best of the values which made original Twingo such a success, with the innovation and cutting-edge modernity of Renault today.
With a fresh, exciting and fun design in tune with its times, New Twingo gains a softer, cheerful front end, reflecting the mischievous spirit that made the first version of the car such a roaring success, not forgetting the new Renault visual identify.
In keeping with its inimitable style, Renault offered four 'artists' of varying nationality and cultural discipline - fashion, music, design and cooking - the opportunity to express their vision of a 'Cabinet of Curiosity' by creating their own bespoke Twingo interior. The results of the style project reflect their view of the world: joyous, optimistic, clever and bold, just like the compact city car.
The line up features:
Twingo Goes Pop by Nicola Roberts
Twingo Goes Pop by Nicola Roberts is a synopsis of her life: music and fashion ? washed down by gallons of coffee!
A recording studio in the rear evoking her latest album, Cinderella's Eyes, not to mention a coffee machine, combined with clothes, personalised portable music player, hair dryer and a make-up counter in the front ...New Twingo is transformed into the all-purpose car-living space of a British 'working girl'. But one who is far from run of the mill.
"In my New Twingo Cabinet of Curiosities, as in my latest album, I have strived to blend my dreams and emotions with my personal, very defined vision of reality."
Joining pop star Nicola's Twingo are three other unique creations...
Twingo 55 FBG by Jean-Charles de Castelbajac
Playfully imaginative, but always elegant, Jean-Charles de Castelbajac casts the eye of a 'Republican artist' on New Twingo inventing for it a Presidential destiny... whereby Twingo, that most democratic of cars, assumes the mantle of the Republic..
The roll-call (the electoral roll of course) includes period furniture, candelabras and polished parquet flooring. A nod to the sumptuous luxury of the Elys?es, complemented by its matt black bodyshell and white rimmed tyres. Very rock 'n roll.
"Our generation demands a new low-cost luxury. We have to reconcile creativity and democracy. It should be a cast-iron rule for all candidates in the Presidential elections that they have to travel in a Presidential Twingo."
Twingo Reading Room by Nils Holger Moormann
Nils Holger Moormann decided to make the cabin of his New Twingo a place of peace, rest and meditation; in stark contract to the stress which, too often, symbolises cars and travel in general.
An avid reader, Nils Holger Moormann has created in New Twingo a veritable 'reading room' where the inhabitant can escape, far from the madding traffic jam. A library, a big sofa, fireplace... all the components of a wonderfully cosy den...
"With New Twingo Reading Room, I am casting an eye full of hope on the car which is transformed into a personal refuge from which to shelter from the aggression of modern life."
Scabin Pasta Twingo by Davide Scabin
Davide Scabin, like all Italians, loves a 'Bella Macchina'. In the cabin of the New Twingo, he draws up a detailed inventory of all the components of Italian cuisine with, as a centrepoint for this world of emotions, that essential: pasta.
He then offers us, in a 3D video, his vision : conceptual and refined yet with his cuisine at its heart.
"For me, the car is like cooking. It is a discovery, a movement, a journey to other people."
"I see New Twingo as a manifesto, an explosion which expresses the essential values of my work. It is the opposite of standing still." Like New Twingo.
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