2011 Skoda MissionL concept review and pictures

Skoda MissionL concept review:

SKODA to present the MissionL concept car at Frankfurt, a close to production-ready concept car

• The MissionL includes key elements of SKODA's up-coming model line
  
• The brand's sixth model line
  
• SKODA starts its "model offensive"
  
• Worldwide brand sales planned to reach 1.5 million vehicles by 2018

SKODA will present a world-premier design concept called MissionL at this year's Frankfurt International Motor Show. Close to the final production-ready design, this concept car reveals the look of the SKODA's sixth model line that is to become symbolic of the Czech carmaker's planned model offensive.

The new compact five-door vehicle will be launched in Europe, Russia and China. In line with the brand's internationalisation principles, this compact 'liftback' will feature specific modifications in each of these regions. In addition, the Indian market will have its own version, a compact sedan. These steps are in line with the goals of SKODA's 2018 growth strategy that were set last year. The brand intends to increase its sales to 1.5 million vehicles by 2018.

"Revealing the look of our new compact model, the MissionL shows exactly the direction our brand is going to take," says SKODA Board Chairman Prof. Dr. h.c. Winfried Vahland. "The world premiere in Frankfurt gives a clear signal that SKODA is going full steam ahead now. We are going to present a new vehicle every six months over the next two or three years."

In line with its 2018 growth strategy, the brand is gearing up, investing heavily in new models, markets and production capacities. Starting in mid 2013, the Yeti will be launched in the Chinese market and will be produced locally. Furthermore, SKODA (in cooperation with Shanghai Volkswagen) will produce a new compact model for this market from 2013, increasing the number of models produced in China to five.

The brand will also expand production in Russia through the Volkswagen Group's partnership with the Russian-based car manufacturer GAZ Group. The GAZ plant in Nizhny Novgorod will start producing the Yeti in the last quarter of 2012. In India, SKODA will start production of a brand new compact sedan this year. The brand also remains focused on its traditional markets - Europe and the Czech Republic, its home market. Beside the Fabia and Octavia, SKODA's main plant in Mlad? Boleslav will produce a third model; the brand is already increasing the capacity of its production lines. Starting in late 2012, SKODA will also manufacture the automatic twin-clutch gearbox DQ200 in its plant in Vrchlab?.