The new 2012 Ford Focus will serve as a pace car at NASCAR Sprint Cup event. During the race that lasts 400 miles, the car is allowed to pit only 6 times, thing which is perfect since Focus has a great fuel capacity, being able to run for 497 miles before a new refuel.
Ford Company's president, Mark Fields said that at NASCAR will not be shown only Ford's capabilities, but also it will be provided how much fun can you have while you are driving this car. Explorer SUV and Mustang GT 5.0L V-8 had also the role of pace car at the annually NASCAR event, but this is the first time when it is used a hybrid model.
Besides being pace car, 2012 Ford will give to 40 fans a new model of Focus in an online contest, if the car will win NHRA Funny Car, World Rally and NASCAR Sprint Cup.
ALL-NEW 2012 FORD FOCUS TO SERVE AS PACE CAR FOR THE FIRST TIME DURING NASCAR WEEKEND AT MICHIGAN INTERNATIONAL SPEEDWAY
Fuel mileage may be a problem for NASCAR Sprint Cup Series drivers when they come to Michigan International Speedway for this weekend's Heluva Good! Sour Cream Dips 400, but it will be all green-flag conditions for one fuel-sipping car in the field.
The all-new 2012 Ford Focus, which delivers an EPA-certified 40 miles per gallon on the highway, will have more than enough petrol to get the job done when it serves as pace car for the first time at a NASCAR-sanctioned event.
While NASCAR Sprint Cup drivers will need to pit five or six times during the 400-mile race, the 2012 Focus, with its outstanding fuel economy, could go race distance and more, pushing 497 miles (or 248 laps at Michigan International Speedway) before needing to pit.
Mark Fields, Ford's president of The Americas, will be behind the wheel Sunday as the "celebrity" pace car driver.
"Bringing the 43-car field to the green flag will be an honor, but the real highlight of my day will be showing millions of race fans at MIS and across the country how much fun the new Focus is to drive," Fields said. "Focus is delivers on high-speed ovals, challenging, twisty roads and everything in between. This car ? built right here in Michigan ? is built for people who love to drive."
Focus is Ford's most significant global car with more than 10 million units sold since being launched in 1998.
"When I saw the new Focus, I couldn't believe it," said Daytona 500 winner Trevor Bayne. "I think this car is going to appeal to a lot of young people like myself because it offers the latest technology and has that sporty look many of us want when we go shopping for a car."
Ford hopes consumers nationwide share Bayne's reaction.
"Just like last year when we unveiled Fiesta as the Michigan pace car, we're using this race as a platform to promote another one of our fun-to-drive, fuel-efficient vehicles," said Jamie Allison, director, Ford Racing. "Focus is a fantastic car that has captured the imagination of consumers everywhere, and we hope our fans are going to like what they see when it hits the track on Sunday."
Ford has been at the forefront of using its NASCAR pace car program to highlight its extensive line of new cars, trucks and sport utility vehicles. This includes being the first company to have Hybrid pace the start of a NASCAR race when the Fusion Hybrid led the field to green for the Ford 400 at Homestead-Miami Speedway in 2009. In addition, the Mustang GT 5.0L V-8 and all-new 2011 Explorer SUV have served as pace vehicles within the last year.
In addition to being the pace car at MIS this weekend, Focus is also the feature vehicle of a new national on-line sweepstakes in which 40 fans will win the new model if Ford Racing drivers capture the NASCAR Sprint Cup, NHRA Funny Car and World Rally championships. Fans can register for that opportunity at www.Ford40MPG.com.
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