2012 Suzuki XA Alpha concept review and pictures

Filed under: Suzuki, SUV, Japanese, Concepts, Asian,
Posted Thursday, 5 January 2012 , 14:01:20 by:Dan

Beautifully blending the traditional attributes of a Sports Utility Vehicle- muscle and ruggedness, the 2012 Suzuki XA Alpha concept displays elegance and compactness, representing at the same time newness and trendiness. It is a four-metre concept that aims to reach those customers who want to enter the utility vehicle segment, being also the signification of the "A", while the "X" signifies Cross-over category. The vehicle was the highlight of the Maruti Suzuki pavilion, being presented in glistening Lava Red, signaling Maruti Suzuki's plans to expand into the utility vehicles space. The company's objective is to create new categories in the utility vehicle segment, providing the best in technology. The company is going to build on the success of its diesel offerings while also expanding its popular range of K-series petrol engines. As India is expected to become one of the leading automobile economies in the world, Maruti Suzuki has come up with an interesting plan that will contribute to the growth by meeting various customer demands in this fast maturing market. Managing Director and CEO of Maruti Suzuki, Mr. Shinzo Nakanishi, stated when unveiling the Concept XA Alpha, that India was set to become a top automobile market in the world and Maruti Suzuki would lead India's automobile growth and evolution by strengthening its compact car portfolio, entering new segments and creating new product categories across fuel options. He added that the Concept XA was designed for a market of customers with a young urban lifestyle.

Suzuki XA Alpha concept high resolution wallpapers

Suzuki XA Alpha concept review:

XA?(XA Alpha) a concept for a compact SUV, was unveiled at the Maruti Suzuki pavilion at Auto Expo 2012 here today.

XA Alpha combines ruggedness and 'muscle' - the traditional attributes of a Sports Utility Vehicle - with elegance, a certain finesse and compactness. (Designers' detailed note below)

In XA?, the 'Alpha' represents trendiness and newness that the youth connect to. The 'A' signifies that this compact, 4 metre long concept, is designed for customers wishing to enter the utility vehicle segment. The 'X' denotes Cross-over category.

Presented in glistening Lava Red, the XA? is the show stopper, occupying centre stage at the market leader's Auto Expo pavilion this year.

Together with Ertiga, to be unveiled on January 6, the XA? signals Maruti Suzuki's plans to expand into the utility vehicles space.

While continuing to strengthen its compact car portfolio, the Company will create new categories in the utility vehicle segment as an option for existing Maruti Suzuki customers as well as for new ones.

The Company will back this foray with the best in technology. While expanding its popular range of K-series petrol engines, the Company will build on the success of its diesel offerings.

With India on course to becoming one of the leading automobile economies in the world, Maruti Suzuki has lined up a busy product plan to drive the growth and meet diverse customer needs in a fast maturing market.

Since the last Auto Expo in 2010, Maruti Suzuki has launched a range of new vehicles. By launching a new WagonR, a new Swift and a new Alto K-10 the Company has been able to maintain its clear leadership, despite several new competitor models in the compact car space.

Unveiling the Concept XA Alpha, Managing Director and CEO of Maruti Suzuki, Mr. Shinzo Nakanishi said: "India is set to become one of the top automobile markets of the world. This may become evident as early as the next Delhi Auto Expo. Maruti Suzuki will lead India's automobile growth and evolution by strengthening its compact car portfolio, entering new segments and creating new product categories across fuel options".

He added: "The Concept XA? is designed for a market of customers with a young urban lifestyle. This Concept showcases the unified R&D efforts of Suzuki and Maruti which will be a big asset for us in India in the future".

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