Ford will present soon the B-MAX compact multi-activity vehicle at the 2012 Geneva Motor Show in March. Bringing the B-MAX to production demanded a new approach to door construction and this had as result a wide-open access for drivers, passengers and luggage. The center pillars will be integrated into the doors. The new model will deliver superior craftsmanship and high quality materials rarely found on an affordable compact car. Ford offers a 1.0-liter EcoBoost petrol engine that combines the power and efficiency and that will be available on the B-MAX as well as Duratorq TDCi diesels. This model will go on sale in Europe this year, but at a later date. The return to Geneva in full production form comes just a year after the concept was unveiled at the Geneva Show.
Ford will throw open the doors to its all-new production-ready B-MAX compact multi-activity vehicle when it takes a starring role at the 2012 Geneva Motor Show in March.
Ford President and CEO Alan Mulally will be in Geneva to unveil the new B-MAX, which promises to set new standards with its unique design and best-in-class technological features. Its return to Geneva, in full production form, comes just a year after the concept was unveiled at the Geneva show.
"The B-MAX combines an exciting, innovative design with features that only previously have been found in bigger cars," said Stephen Odell, chairman and CEO, Ford of Europe. "It?s a brand new car that responds to the needs of an increasing number of customers who want much more from their small cars."
Bringing the B-MAX to production demanded a new approach to door construction, which has resulted in wide-open access for drivers, passengers and luggage; with the center pillars integrated into the doors themselves. Ford B-MAX also will deliver superior craftsmanship and high quality materials rarely found on an affordable compact car, together with flexible-seating and class-leading load-space.
Ford?s new 1.0-litre EcoBoost petrol engine, with its advanced combination of power and efficiency, will be available on the B-MAX, as will Duratorq TDCi diesels. The Ford B-MAX goes on sale in Europe later this year.
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