Porsche developed a new sports car in the utility segment called Macan. The model will be built in Germany and apparently production will start in 2013 and will be the key pillar of the 2018 Strategy of the company. The carmaker invested EUR 500 million into the fully-fledged production plant including body assembly line and paint shop. This is now the biggest building projects in the corporate history of Porsche. More than 1.000 jobs were created.
NEW PORSCHE MODEL TO BE NAMED MACAN
New Porsche sports car in the sports utility segment has been given the name Macan
The Macan will be built at the Porsche factory in Leipzig, Germany
Production due to start in 2013
Porsche today confirms the name for its forthcoming new sports car in the SUV segment is Macan. The name Macan is derived from the Indonesian word for tiger and combines suppleness, power, fascination and dynamics ? core characteristics of this new all-terrain car.
"The Macan combines all sports car characteristics with the benefits of an SUV and is a genuine Porsche", said Bernhard Maier, Executive Vice President Sales and Marketing of Porsche AG.
"The name of a new Porsche has to fit with the brand, sound good in very many languages and dialects and evoke positive associations."
As a new addition to the Porsche model range, the Macan is a key pillar of the company's Strategy 2018, by which the sports car manufacturer wishes to expand its model portfolio. Porsche intends the Macan to emulate the success of the Cayenne. The new car will start coming off the production lines at the Porsche factory in Leipzig, Saxony, in 2013. The site is currently being expanded into a fully-fledged production plant including body assembly line and paint shop; with 500 million euro of investment, it is one of the biggest building projects in the corporate history of Porsche. In the medium-term, the sports car manufacturer will be creating more than 1,000 new jobs.
Porsche names have an indelible connection with the corresponding model and its characteristics: the name Boxster describes the combination of 'boxer' engine and 'roadster', Cayenne stands for sharpness, the Cayman is snappy and agile and a Panamera is more than a Gran Turismo, capable also of winning the Carrera Panamericana long-distance race.
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