Ferrari is the highest expression of what defines excellence. Excellence found in everything, in technological innovation, performance, visionary styling and the sheer thrill of driving. Ferrari is one of the most wanted or at least the most dreamt of cars. And it sure knows how to spoil its clients for whom, many times, provided unique cars, exclusive editions limited to very few units. Now Ferrari is celebrating the opening of their first Tailor-Made Center in the Asia Pacific region by introducing the F12berlinetta Polo and FF Dressage Editions.
The Ferrari F12berlinetta Polo features a Bianco Italia Opaco exterior that match perfectly with navy blue racing stripes on the hood. The two-tone styling is also found inside the cabin where there are blue and white leather seats, white contrast stitching and blue carbon fiber trim. The other model introduced, the Ferrari FF Dressage, is distinguished by a Black Piano Nero exterior and a bespoke cabin with saddle brown leather upholstery and "Year of the Horse" logos on the steering wheel and center console. The seats also feature a "grid-pattern" sewn into them which will make them more comfortable and composing.
Each Ferrari is unique. Ferrari’s customization tradition began in 1950’s when the brand just started. China is the second largest market for Ferrari and the Tailor-Made service that has just been opened will provide top-class services to their exclusive customers with unique luxurious experiences, that perfectly meet the growing demands of more creative personalization among Chinese customers.
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