According to Japanese carmaker Infiniti, Chinese customers will receive a new model, a long wheelbase version of the Infiniti Q50, to be more precise. Customers will also get the chance to see the new QX50 crossover especially built for them. Both vehicles will be built in China and the production process will start only next year. This market is actually a key one for Infiniti and the fact that the carmaker has decided to design them for the Chinese market and produce them locally, underlines their globalization strategy they have implemented. In 2012, Infiniti have established their headquarters in Hong Kong in order to be even better positioned to serve China. Now, they are expending their portfolio with two new models especially for the Chinese market in 2014. China has become the second biggest market for Infiniti and it is very important to expand its presence in the premium automotive sector. The carmaker will try to expand its portfolio and so it started offering targeted vehicle for local markets and manufacture locally. Last month, the Q50 has been revealed for the European market and they have now announced the starting of the production for the European markets in 2015. at the same event, the Shanghai Auto Show,Infiniti had the Asia premiere of the new Q50 Hybrid. This sport sedan reflects the commitment to efficient performance of Infiniti. Under the hood, the model hides a 3.5-liter V6 petrol-electric hybrid capable of generating from 0 to 100 km/h in 5.0 seconds. The model will go on sale in China in the spring of next year.
The new model features Infiniti InTouch which is the next generation communications technology. It also has dual touch-screens, a first in the class, de-clutter the control layout and ensure totally intuitive operation of all functions. The company now exists in 47 countries everywhere in the world and apparently global sales have increased by 12.1 % in 2012.
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