Jaguar says that its future autos will not show the company's name. In the next couple of years, Jaguar models will use only the Jaguar `leaper` logo and not the word `Jaguar`. The new unveiled XF will have the Jaguar name in order to familiarize the public with the new styling design from Jaguar.
`Eventually we will take the name off and just leave the leaper,` said the head of Jaguar design - Ian Callum. `When people see the XF they won't know what it is, so they will look for a name badge. That's why we've left it on, but put the leaper there as well. The name will go probably on production cars within two or three years.`