GM stops the Malibu vs Camry comparison program

Posted on Monday, 3 September 2007 , 13:09:58 byEmil

Filed under gmmalibutoyotacamrycomparisonprogramGMToyotaChevrolet

GM stops the Malibu vs Camry comparison program

GM has pulled away from its agenda to put the Toyota Camry side-by-side versus its new 2008 Chevrolet Malibu this fall, in showrooms. At the beginning of this year, reports said GM wanted buyers to compare the autos at Chevy dealerships and sales workers maintaining the case for Malibu.

A suchlike program is now in effect for the Saturn Aura. The Saturn dealers have Toyota Camrys and Honda Accords in showroom for buyers to compare.

According to CNN/Money, General Motors has not revealed the reason for stopping the comparison program for Malibu. `It's really been off the table for quite some time,` said the communications manager for Chevrolet, Nancy Libby.

`We really just didn't think that was the best approach we could come up with` she added.