The Scion RIDEMAKERZ partnership

Posted on Thursday, 1 November 2007 , 12:11:37 byEmil

Filed under scionridemakerzpartnershipxbsemaScionRoadster

The Scion RIDEMAKERZ partnership

Scion had made the announcement of its partnership with RIDEMAKERZ™, the innovative new toy auto customization retailer which was inspired by the Build-A-Bear Workshop®. The Scion RIDE is based on the all new xB urban utility car and the latest one in the RIDEMAKERZ lineup; it was revealed at the Specialty Equipment Market Association 2007 (SEMA) Show.

`Scion is iconic for the ways in which our customers make customization happen, and we and RIDEMAKERZ both look at cars as canvases for self-expression. We now have the opportunity to take this experience to kids, as well` said Lisa Materazzo, the national marketing and communications manager at Scion. `SEMA represents the customization and originality that is possible within the automobile industry and Scion feels it is the perfect showground to celebrate our new venture with RIDEMAKERZ`.