Lincoln will not fill the void left by Jaguar and Land Rover sales

Posted on Thursday, 15 November 2007 , 11:11:55 byEmil

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Lincoln will not fill the void left by Jaguar and Land Rover sales

Ford will not be moving its Lincoln name upscale despite all the pending sale of the upper echelon Jaguar and the Land Rover luxury names. Lincoln will continue focusing on the $30,000 to $60,000 luxury vehicle market; this leaving a hole in the $60,000+ luxury Ford portfolio now occupied by its Land Rover and Jaguar brands.

"We have a ways to go to strengthen Lincoln," the group vice president – global product development at Ford, Derrick Kuzak, told Automotive News. "I wouldn't judge it reasonable to even try to go after those kinds of price points".