6000 pre-orders only for the Dodge Challenger

Posted on Thursday, 6 December 2007 , 12:12:45 byEmil

Filed under dodgechallengerordermarkmallieDodge

6000 pre-orders only for the Dodge Challenger

More than 4,300 buyers have secured a deposit, in the very first day of orders, for the American powerful coupe. And more than 6,000 people have deposited with the dealers since orders opened up on Monday, months before this limited Challenger SRT8 edition goes into production.

“This is unprecedented,” said Mark Mallie, the Challenger Brand Manager – Dodge Marketing. “Customers were actually coming to us and pushing us, so we thought this was a good time to take pre-sale orders”.

“More than half of the orders are HEMI Orange” said Mallie. “It’s been almost 35 years since the last Challenger, and there’s a lot of interest. There’s a lot of people anxious for it. It’s certainly an iconic muscle car”.