Playboy joined forces with Mazda

Posted on Saturday, 8 December 2007 , 11:12:28 byEmil

Filed under mazdamx-5playboyracingcupsccaproMazda

Playboy joined forces with Mazda

Using the biggest motorsports trade event in the world as venue, the most popular sports auto in the world has joined its forces with Playboy one of the most popular names worldwide, the main sponsor for the SCCA Pro Racing Playboy Mazda MX-5 Cup 2008.

`This is a great way for us to grow the series and reach an audience of enthusiasts who may not have had the chance to see an MX-5 Cup race in person` said Jim Jordan, the Alternative Marketing Manager at Mazda North American Operations.

`We are excited to be working with Mazda on this program and can’t wait for the season to begin` said Lou Mohn – the Playboy Vice President and Publisher. `We look forward to putting all of Playboy`s brand assets into high gear to leverage this initiative and reach racing enthusiasts and Playboy fans alike`.

Robert Wildberger, SCCA Pro Racing President and CEO remarked `We’re excited to have such an established brand associated with what is quickly becoming one of the most exciting new series`.