Driving under the alcohol influence is the first cause of accidents. Telling people not to do this is not enough; you have to show them the consequences. The Scottish Government has a new method: video games!
Stewart Stevenson Transport Minister said that with the road accidents rising, it`s time to try innovative solutions.
"This is a huge opportunity to try and reach a new audience - 73 per cent of UK 15-24 year olds have access to a gaming console in their home. The technology is non-intrusive, subtle, but the message can be seen in the background, loud and clear."
The first video games with road safety messages: Carbon, Project Gotham Racing 4, Need for Speed:proStreet, NBA Live, Pro Evolution Soccer 2008.
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