Driving under the alcohol influence is the first cause of accidents. Telling people not to do this is not enough; you have to show them the consequences. The Scottish Government has a new method: video games!
Stewart Stevenson Transport Minister said that with the road accidents rising, it`s time to try innovative solutions.
"This is a huge opportunity to try and reach a new audience - 73 per cent of UK 15-24 year olds have access to a gaming console in their home. The technology is non-intrusive, subtle, but the message can be seen in the background, loud and clear."
The first video games with road safety messages: Carbon, Project Gotham Racing 4, Need for Speed:proStreet, NBA Live, Pro Evolution Soccer 2008.
|Teenager killed taxi driver - recreating GTA IV scene|
|Mercedes Benz in agreement with TyreSafe|
|The 2012 Poesche 911 Carrera S was revealed in a trailer|
|Animated drivemocion messages|
|Video of Mercedes SLS AMG in Gran Turismo 5|
|The dashboard head-up displays are very popular|
|The ultimate off-road Citroen DS|
|Superb Gran Turismo commercial makes us wonder|
|Rally in movie, Disney and ESPN present X-games in 3-D|
|BMW X3 and X5 2008 won the Top safety pick award|
|Ford Fiesta Ken Block Gymkhana 5 in San Francisco|
|Arden Range Rover Sport|
|Rolls-Royce Phantom Drophead Coupe for 2012 Summer Olympic Games|
|Nissan Altima Teaser no4|
|Nissan Altima Teaser no3|
|Scion Five Axis xA Speedster|
|Latest||Cars & News|
|2018 Buick Enclave review|
|2017 Ford F-250 XLT Super Duty review|
|2015 Audi A8 L Chauffeur review|
|2015 McLaren P1 by MSO review|
|2015 Mercedes-Benz S63 AMG Coupe review|
|2020 Porsche Macan GTS comes to fill Macan S and Macan Turbo range|
|Suzuki Jimny is set to get competition from Jeep|
|Toyota Highlander will be available in petrol only or hybrid powertrain|
|Skoda Rapid facelift was unveiled in Russia|
|McLaren 620R is the limited edition street version of the 570S GT4|