With two percent growth in the sales of 2007 than the ones for 2006, the Mercedes division set a new sales record of 1,285,900 vehicles (1,260,600 units in 2006).â€œOur current models are drawing a very positive customer response. In 2007 we succeeded in laying the groundwork for sustainable, profitable growth, particularly with the market launches of the new Mercedes-Benz C-Class and the new smart fortwo.â€œ says Dr. Dieter Zetsche, Chairman of Daimler AG and head of Mercedes-Benz Cars.
The smart series meet another level of popularity this year,selling in 100,600 units in 2007 (2006: 112,100.The new smart fortwo has been very successfully established in the market, with sales of the two-seater climbing by 43 percent over the course of the year, and a total of 97,200 units sold (2006: 67,700). Germany was the most important market for the fortwo in 2007 (31,000 units sold), closely followed by Italy (30,600 vehicles delivered).
The luxurious Maybach brand continue to fascinate customers around the world. With about 400 vehicles delivered, the brandâ€™s sales equaled the total for the previous year, the first full sales year for the very successful Maybach 57S. In 2006, the Maybach product range was also expanded by the addition of the 62 S. At the Dubai Motor Show in November 2007, Maybach presented a study of an open-top Landaulet. With this unique concept, the brand once again underscores its expertise as the maker of the worldâ€™s most exclusive luxury automobiles.
Mercedes-Benz also posted a sales record in the Asia/Pacific region: the brand delivered a total of 141,200 vehicles to customers (2006 total: 126,200), a 12 percent increase. This growth was driven primarily by record-breaking sales in the luxury and upper-range segments and by the high increase in sales of the new C-Class and SUVs.
In Western Europe (without Germany), Mercedes-Benz achieved also a new sales record, with 372,400 passenger vehicles sold (2006: 361,200), a three percent increase. Record-setting deliveries in Italy, France, and Spain played a key role in this success. In Germany, Mercedes-Benz also succeeded in boosting its market shares in 2007 despite the weak domestic market, with 309,900 units (2006: 324,000), making it the sales leader among all premium brands. The positive development in Europe was possible in large part thanks to Mercedes-Benzâ€™ fuel-efficient models in the compact segment and the vehicles in the C-Class segment.
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