Fiat 500 heightens expectation with a London Eye revealing

Posted on Sunday, 13 January 2008 , 15:01:02 byEmil

Filed under fiat500londoneyedebutlaunchnewyearFiat

Fiat 500 heightens expectation with a London Eye revealing

Every automaker wants to have a flying start on the sale of a new vehicle – but Fiat has done it amazingly! In a stunt to heighten the expectation about its greatly anticipated 500 model, the Italian company is hijacking the London Eye capsule especially for the supermini`s official debut!

Into the New Year, exactly 500 hours, on January 21 at 8pm, the newly voted Car of the Year 2008 will be taking to the air inside of the attraction`s pods. A dramatic light show and some live bands will be staged also around the Fiat 500`s unveiling.