The new XF from Jaguar has claimed the highest prize – the `Car of the Year` award – during the 2008 What Car? awards last night in London. The XF also won in the `Best Executive Car’ category, defeating BMW 5 Series and Mercedes CLS.
The group editor of What Car?, Steve Fowler said: `For us, the XF goes straight in there with the very best cars from Jaguar`s past. And given that the car market today is more competitive than it`s ever been, it`s fair to say the XF is the best car Jaguar has ever built`.
`The XF really does have it all – a sensational exterior and dramatic interior combined with a drive that will delight and pamper in equal measure. On top of that, it stacks up as a sensible buying and owning proposition, too`.
Mike O`Driscoll, the Managing Director of Jaguar Cars, affirmed: `All of us at Jaguar are delighted that we`ve taken the top spot at these awards, and that What Car? has named the new XF Car of the Year. It`s especially gratifying as What Car? has such a great reputation for representing the British consumer. Jaguar is creating a new generation of cars that started with the XK, and now continues with the all-new XF – a four door, five passenger car that has the heart of a sports car and the looks of a grand tourer. Like the XK, XF is visually striking and thrilling to drive`.
`We`re very pleased with the reaction the car has received, and our customer order bank is growing fast. We`re grateful to What Car? for this wonderful award`.
XF has already has significant awards like `Car of the Year` from The Sun newspaper, the `Limo of the Year` from Top Gear magazine, the `Interior of the Year` from CAR magazine plus the ’Design Award’ from Autocar magazine.
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