Global expansion for Infiniti

Posted on Wednesday, 23 January 2008 , 15:01:50 byEmil

Filed under infinitiglobalexpansionnissanmarkmcnabbrussiaInfinitiNissan

Global expansion for Infiniti

Nissan will continue expanding its Infiniti luxury name globally, meeting the world`s growing luxury vehicle demand. Infiniti said last year it would unveil the brand in western Europe to compete better with its German competitors, and has seen already some success in Russia.

`We expect that Infiniti will continue to experience double-digit sales increases well into the future on a worldwide basis` said Mark McNabb, the Nissan North America`s marketing chief.

Infiniti now has 240 dealers located in 15 countries throughout Asia, Middle East and Europe. McNabb reported that Infiniti was represented in 2006 in 43% of world luxury markets, a number that`s expected to climb up to 93% by the end of this year.

McNabb predicts younger customers will help sustaining the Infiniti`s names recent success. `We foresee a continuing transition of the buyer base in the luxury market over the next five years, a transition that presents many opportunities for Infiniti` he affirmed.

Along with the fresh products, Infiniti will focus, like in the past, on customer service.