Strong North American small auto sales could be now enough to tempt France`s car-makers back to America. Rising fuel prices, a trend to the smaller engines plus greater environmental awareness might really be enough for Peugeot to get back to the country it abandoned on the late 1980s.
â€œIf the market continues to go smaller, then we could have something very interesting for US customers,â€ said Christian Peugeot, the fifth-generation scion of 117-year-old auto-maker.
â€œWe are studying many things about the US and we always have,â€ he said.
â€œWe are constantly reviewing it. Will they (the customers) continue to buy smaller cars or is it a panicked surge that will not last? This is the key for us,â€ Peugeot, the firmâ€™s Communication and Strategy Manager, affirmed.
â€œWe have done China and we would go to India and South America first before we look to the U.S.,â€ he said.
â€œWe left the U.S. because the market out-grew us and we didnâ€™t feel we should follow it,â€ he affirmed.
â€œIf itâ€™s a market with big cars and big engines and big consumption, then thatâ€™s not our way to do business. If itâ€™s not our way to do business, we know better than to get involved in it.
â€œIf they buy smaller cars, then we may have something to offer the U.S. in quality and performance and style that they canâ€™t buy today,â€ he said.
â€œEcological ideas will come to the U.S. one day and the big engines and big consumption cannot last,â€ he continued.
â€œMaybe one day the diesel market in the US would be worth us to go there.
â€œWe are the masters with diesel technology and we can do what we can to help make diesel stronger and more accepted there.â€
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