The look of BMW in 2015 maybe

Posted on Sunday, 27 July 2008 , 08:07:54 byEmil

Filed under bmw2015futurestudentitalyBMW

The look of BMW in 2015 maybe

BMW appearance in 2015? How will it look? If you have no idea about this, ask the students from transportation design in Istituto Europeo di Design (the European Institute of Design). They students had 8 final 1:4 scale units that help us see how a BMW auto might look in the future. So if you really want to see in real life, or if you are this summer in Italy, they are displayed at the Istituto Europeo di Design in Turin through September.

This challenge was debuted in collaboration with BMW; the theme was: "Designing the BMW of 2015, interpreting the language evolution and the trademark essence, in view of the company’s future perspectives".

The students needed now to find the inspiration sources searching both in natural elements for example the sun, sea, wind or earth and into forms of expression like music, painting, arts...