Ferrari is continuing the expansion of its Ferrari Stores by opening two new retail stores in the United States, in Miami, FL and in Honolulu, HI.
The Ferrari Store of Miami, of about 2,150 square feet, is located within the Aventura Mall, an upscale retail area featuring the most prestigious international brands, while the Honolulu store is located inside the Royal Hawaiian Centre, and exceeds 3,230 square feet, on two floors.
These two retail stores are in addition to the other two stores already located in the United States in Las Vegas and Los Angeles: they bring the total number of the Ferrari Stores in the world to 22, of which 8 in Italy and 14 abroad.
The development strategy of the Ferrari Stores foresees other openings in the most important cities in the world. The next opening will be next Fall at the already disclosed location in the heart of London, on Regent Street.
The Ferrari Store concept reflects the purpose to not only be a store, but also the gathering point of the history and of the spirit of the Ferrari brand, displaying here its double core values: racing and luxury.
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