 The sales for Ford Flex have not taken off exactly like the Michigan carmaker had hoped, but a brand new ad campaign for Flex set to debut this week helping the Blue Oval getting the word out, talking about the newest crossover car. This new campaign will present an added focus about the digital media, although including TV spots.
“The Ford Flex is electric. When you see it, it provokes a reaction,” said Jim Farley, group vice president in marketing and communications at Ford. “So the approach we’re taking to launch the vehicle is unconventional and quite unexpected.”
In Team Detroit conjunction – advertising agency for Ford – has created 2 TV spots directed by Mark Romanek, renowned video music director, Automotive News reports. The campaign features applications also for Yahoo, iPhone and Xbox. The electronic applications will allow users seeing specs and photos on Flex, having the iPhone giving directions even to the nearest dealer for Ford. The Flex will grace also the first magazine cover, electronically, on the 75th anniversary edition of Esquire.
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