Aston Martin reviving Lagonda

Posted on Monday, 8 September 2008 , 13:09:21 byEmil

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Aston Martin reviving Lagonda

Moving away from thee sports auto only production, now Aston Martin is reviving its well know Lagonda brand name. Lagonda, named after the river near Ohio, Springfield (the founder was an American,) established in 1906, acquired in 1947 by Aston Martin. The Lagonda name, since the 60s has been used only for Aston units instead of its brand. Aston is set on displaying a Lagonda concept at next year’s Motor Show in Geneva, with plans on developing a range of autos by 2012.

Growing markets, like Russia, don't have the weather good for warranting a sports car purchase. “Aston Martins are currently available in 32 countries, but we remain limited in our market penetration by the pure character of our cars - sports cars. We have now investigated and concluded that the revival of the Lagonda brand would allow us to develop cars which can have a different character than a sports car, and therefore offer a perfect synergy.” Dr Bez, the Aston Martin CEO, said Lagonda could triple at least the geographic markets of Aston Martin, taking it in more than one hundred countries.

The new vehicle could be made with hybrid engine. It's thought that this new Lagonda unit could sell for around £100,000, but no official costs yet.