Land Rover, the most synonymous brand perhaps with the capability of off-road, is canceling the G4 Challenge program to “focus more on product launches” this for the upcoming year. So, the G4 Challenge program was a charitable concurs with entrants from everywhere in the world attempting difficile off-road abilities in Land Rover units.
More than a charity action, the G4 Challenge program was heavily featured also in Land Rover marketing, this for showing the off-road features.
A few G4-themed cars were available for sale on North America a period of years (2004 G4 Discovery is pictured) and Land Rover presented still photos and footage of Challenge model on its site and on promo materials.
All the events benefiting the International Federation of Red Cross, Red Crescent Societies, but of course Land Rover affirms it will support the charity.
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