Lincoln sees apparently its future on the crossover area. After showing that production variant of the MKT 2010 at the Auto Show in Detroit, it showed us the small C concept.

Lincoln placed under the hood the all-new EcoBoost 1.6-liter engine delivering 180 hp plus 180 ft.-lbs. torque. The economy of fuel is rated on 43 mpg - highway.

The car name may not be so... smart, but it could be quite telltale. This concept's named after the C-sized auto area that refers to the compact vehicles. This designation here is used like an inside term in the industry in America, and is known more in Europe.

“Modern luxury buyers who live and work in large, urban areas want to play their part in helping the environment by moving to a smaller vehicle, but they still want to enjoy the luxuries of life,” affirmed Peter Horbury, the executive director of Design, The Americas. “The Lincoln C offers sensible indulgence.”


“During the past decade, people have gotten used to the idea that you could pay more money for a smaller version of the real thing,” affirmed Horbury, citing the music players - tapes - CDs - MP3 players evolution as an example.

“The same philosophy can be applied to the automobile,” he continued. “People will be happy to buy a smaller car that is better for the environment and more maneuverable in the city as long as the vehicle has all the attributes they want.”

“Connectivity is as much a luxury for today’s younger car buyer as are the traditional luxuries of wood, leather and a comfortable ride,” affirmed Horbury. “It means being able to continue your lifestyle seamlessly while you’re on the move.”

“Lincoln C is about efficiency without compromise,” stated Freeman Thomas, the director of Strategic Concepts Group at Ford, who led Lincoln C design team – meaning: David Woodhouse, Jeremy Leng, Andrei Markevich and Matt Edwards.

“While the most luxurious and indulgent products often come in the smallest packages, unfortunately this hasn’t been true of most small cars recently,” said J Mays, group vice president of Design at Ford. “With the Lincoln C, we’ve remixed the traditional small car formula, taking the most engaging technologies and wrapping them in a design fit for today’s urban luxury customer – without sacrificing style or substance.”