Ford 2010 Harley-Davidson F-150

Posted on Thursday, 12 February 2009 , 21:02:43 byEmil

Filed under ford2010harley-davidsonf-150pickuptruckchicagoshow2009bikFordTrucks-Pickups

Ford 2010 Harley-Davidson F-150

Ford has great timing apparently. It`s premiering the new F-150 Harley-Davidson edition at the right moment in the right place. The winter in Illinois is hard, not a good place for riding a motorcycle, so now Ford uses the Auto Show in Chicago to remind us that they can look still like a badass and not freezing out their ass.

Attitude. 22-inch wheels - low profile tires, plenty Harley-Davidson badges, billet grille. The choices of color for the F-150 Harley-Davidson are called “Lava Red” and “Tuxedo Black”, but considering all the clientele, names just like “Snitch’s Blood Red” and “Riding Jacket Black” may be lot more appropriate.
Inside... all-leather treatment. Seat backs with ribbed leather having engraved button snaps Harley-Davidson and zippered map pockets even featuring Harley jackets zippers. The Truck Nuts are sold separately.

“Our successful co-branding, unmatched in the industry, offers customers true specialized truck luxury,” affirmed Derrick Kuzak, Ford’s group vice president - Global Product Development. “Just like with our other associations, we’ve linked with an industry leader to offer the best
of the best.”

“This truck builds on the legacy of toughness that’s been the hallmark of the Ford F-Series brand,” said Matt O’Leary, the chief engineer. “Now we’re giving customers more of everything they love with the best F-150 and the boldest Harley-Davidson F-150 ever – featuring a fully differentiated design, all-wheel-drive capability, 22-inch wheels and a knock-out interior.”

“There’s a real tie-in between the truck’s interior and exterior designs,” said Patrick Schiavone, the Design director. “It’s very much like how some customized Harley-Davidson motorcycles have a prominent theme that runs through them. That’s how we tie it in with custom bikes.”

“These handmade badges continue our theme of premium Harley-Davidson offerings,” affirmed Schiavone. “Probably the only place that most people have seen hand-made cloisonné is on premium Harley-Davidson motorcycles. It’s really high craftsmanship, and people will recognize it as another connection between the two brands.”


“The theme of the seat was designed to resemble a Harley® biker jacket,” said Schiavone. “We even used authentic materials you’d find on Harley-Davidson MotorClothes® brand apparel.”

“We talk to everyone we can; we find out what the customer values,” said O’Leary. “We look at what they like, what they want, and what they wish they had, and we go from there.”

“No one understands their customers better than Harley-Davidson and Ford,” said Joanne Bischmann, the vice president – Licensing, Harley-Davidson Motor Company. “We’re proud to share the spirit of Harley-Davidson authenticity in a unique interpretation of America’s favorite truck, the F-Series.”