Bentley hiking by 5 percent the U.K. pricing

Posted on Thursday, 26 February 2009 , 13:02:14 byEmil

Filed under bentleyu.k.americacostpricepricingBentley

Bentley hiking by 5 percent the U.K. pricing

As response to pound's non-stop weakness fighting the Euro, Bentley affirms it's forced to raise the cost by 5 % on board in the home market - we would expect the cost increases will spread to other markets of Bentley in due time. However, for now, well-heeled Brits that looks on getting into some Bentley can begin with Continental Flying Spur - £120,700.

'We are reacting to the continued very low value of Sterling against the Euro'said Stuart McCullough, the Board Member For Sales and Marketing on a statement for the media. 'As a UK business with much of our component costs based in Euros, we have to address the fact that our costs have increased significantly given Sterling’s dramatic decline.'

'A 5 percent price increase at a time of reduced demand and therefore reduced production may seem counter-intuitive' said McCullough, 'but Sterling has depreciated by over 18% against the Euro over the last 12 months. It has therefore proved increasingly difficult to absorb the negative effect of these increased costs on our business.'