Aston Martin just revealed its concept, bringing back Lagonda brand. The styling of this concept seems to blends some elements from a traditional sedan, an SUV and others autos from the history of Lagonda.
Dr. Ulrich Bez - Aston Martin CEO sees Lagonda as a way in which Aston Martin will branch out in other segments, markets. 'Aston Martins are pure sports cars… they are limited in their usability mainly because of the low ground clearance. We do not intend to claim a lap record around the Nurburgring because there is no point in doing so. The revival of the Lagonda brand would allow us to develop cars which can have a different character than a sportscar. The Lagonda is the luxury car of the future, a combination of total usability, a new form and innovative new technology and materials'.
'An Aston Martin is an authentic, pure sports car' affirms Dr Ulrich Bez, 'but Lagonda is something else, a new brand that will reach into new markets. Lagonda will create a new kind of customer relationship, instilling the spirit of travel, adventure and style into a single, formidable package'.
'An Aston Martin demands to be driven. A Lagonda demands a destination'.
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