Porsche starts online Panamera campaign

Posted on Wednesday, 6 May 2009 , 12:05:30 byEmil

Filed under porschewebsiteonlinepanameracampaignsedanluxuryPorscheSedan

Porsche starts online Panamera campaign

Porsche, the sportscar maker in Germany, debuted a campaign online to get the word some publicity about the 4th unit in the line-up, Panamera. Created in collaboration with BB&K advertising agency (Bassier, Bergmann & Kindler), the all-new 4 part site not just presents the product, in the same time it offers 4th dimension inspiration.

Stefan Büscher, the head of Porsche Marketing Communications, said: 'With the Panamera web special, we have created an entirely new means of accessing the vehicle and Porsche as a company. It is a global, integrated solution that presents the product to the customer online and creates the world of Panamera, while at the same time offering an exciting route to Porsche’s core brand values, particularly for new customers'.

The web special Panamera is characterized by 2 aspects: it shows the product, plus in the same time it brings inspiration focusing for Panamera. So, the users get a Panamera understanding from 2 perspectives. Gran Turismo - the web presence represents also a new Porsche initiative. Ludwigsburg BB&K managers Markus Lucht and Andreas Herde are quite positive: 'In terms of quality, effectiveness and efficiency, this web special represents the new benchmark'.