Lexus eying the sales - 25,000 HS 250h

Posted on Monday, 15 June 2009 , 13:06:28 byEmil

Filed under lexussaletoyotapriusluxurysedanjapanLexusToyotaSedan

Lexus eying the sales - 25,000 HS 250h

Toyota sells its Prius hybrid at a rate of more than 150,000 units per year, but the Japanese automaker’s Lexus luxury division has laid out a much more conservative sales estimate for its dedicated hybrid model. Lexus announced earlier this week that it plans on selling about 25,000 examples of its HS 250h during the vehicle’s first 12 months on the market.

The HS 250h is representing the luxury department's 1st hybrid-only unit and will rival in that entry-level class. So, Lexus feels that there's huge potential for this kind of a model, but it has small expectations for the 1st 1 year of the HS 250h on the market.

'More than 60 percent of entry luxury sedan buyers said they would consider hybrids, and this is a segment nobody’s in right now' Mark Templin, the group vice president at Lexus Division - Toyota North America, reported to Automotive News.