With the new Fall/Winter 2009 Porsche Design Sport collection the collaboration between adidas and Porsche Design enters its sixth season. Functionality, top quality technology and striking design are what set the Porsche Design Sport Fall/Winter 2009 collection apart. The range includes apparel, footwear and accessories in five different categories. The "Water I Snow" category continues to evolve, as well as the products of the other four categories: "Running I Fitness", "Driving", "Golf" and "Tennis".
Porsche Design Sport stands for the unique fusion of engineered luxury and sport performance. Highlights of the Fall/Winter 2009 range include products from the „Water | Snow" category, specifically developed for sailing and water related activities. The category also offers a wide range of exclusive winter related apparel. These include the sophisticated and sporty "Comfort Mapping Jacket" which features the GORE™ Comfort Mapping® Technology, the next generation of advanced lamination and seam sealing technologies. The "Comfort Mapping Jacket" improves your comfort through intelligent garment design.
Viewing the body as a map with several different climatic zones, specific GORETEX® fabrics are uniquely combined to increase breathability, comfort, warmth and/or fit, precisely where needed most.
In footwear, the "Bounce:S Leather" is the key style for the season. It represents the evolution of the "Bounce:S" shoe, recognized in 2008 by the "Plus X Award", Europe`s biggest technology, sport and lifestyle competition. The model also received the German "Red Dot Design Award" in 2008 for its unique and innovative design. Its car inspired suspension system transfers vertical into horizontal forces and promotes forward propulsion through a specially engineered pivot mechanism. This season it is crafted from supple, hi-quality full-grain leather featuring an air-vent perforated design.
The color palette of the sixth Porsche Design Sport range extends its focus beyond its signature colors of classic black, white and titanium to also include high yellow and native blue. These shades provide a fresh look for the Fall/Winter season, and further accentuate the high functionality, innovation and premium design of the products.
The collection will hit retail in July 2009 and will be available in selected high-end stores, adidas Sport Performance Concept Stores and Porsche Design Stores worldwide.
The adidas Group is a global leader in the sporting goods industry and offers a broad range of products across the three core segments adidas, Reebok and TaylorMade-adidas Golf. Headquartered in Herzogenaurach, Germany, the Group has more than 38,000 employees worldwide and generated sales of € 10.8 billion in 2008.
Porsche Design is a luxury brand with particular focus on technically inspired products. The Porsche Design brand was founded in 1972 by Ferdinand Alexander Porsche, and since then its products have stood for functional, timeless and purist design. The product portfolio includes classic men`s accessories, a sport and fashion collection as well as electronic products and a men`s fragrance range. The products are designed in the Porsche Design Studio in Zell am See, Austria, and sold worldwide in own stores, shop-in-shops, high quality department stores and exclusive retail outlets.
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