Alfa Romeo MiTo will not hit the US market

Posted on Tuesday, 28 July 2009 , 14:07:58 byEmil

Filed under alfaromeoalfaromeomitousamarketmilanogeneva2010Alfa-Romeo

Alfa Romeo MiTo will not hit the US market

It seems that the small hatchback model MiTo won`t be hitting the US market, even though at least some of the Alfa Romeo models are in plan to make the journey to North America after Fiat Group is almost done with the buying process of Chrysler. Sergio Cravero, Alfa Romeo`s CEO, said that the Italian automaker`s sales projections for the USA are too low to be able to include the MiTo. The MiTo has it`s design inspired from the 8C Competizione sport car but is based on a front wheel drive platform, being destined to be a entry level model in Alfa Romeo`s lineup. Still, the MiTo is one of the most elegant and luxurious compact hatchbacks available in Europe.

Mister Cravero stated that ``A preliminary product assessment for a sporty three-door small hatchback showed potential volumes in the U.S. right now are roughly 20.000 units a year``. He continued by saying that ``That is not good enough to make it a viable business case``.

All those Alfa Romeo fans out there in the USA shouldn`t be sad so soon, because it seems that Alfa Romeo will bring the Milano model overseas, but it will most probably be sold under the name of Alfa Romeo 149. For those who forgot, the Milano will be a five door hatchback (possibly a four door sedan too later on) that will make it`s world debut in March 2010 at the Geneva Motor Show. If things go as planed, the Milano should hit the US market by July 2010.

Sergio Cravero finished his statement by saying that there is no chance that the MiTo to arrive to the USA unless buyers suddenly shift their attention towards small cars.